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# Dystopian Resurgence
Dystopian representations in literature and pop culture are back on the rise.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 1, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/dystopian-resurgence

## Key Figures

- Trend score: 3.1/10
- Evidence articles: 6

## What is the Dystopian Resurgence trend?

**Dystopian Resurgence:** Classic dystopian imagery and literature is being revisited, and dystopian societies as concepts are being reimagined, as a result of the political and technological forces that are shaping the world today. The resurgence of such concepts in pop culture and academia alike function as a conflicted form of escapism, in which consumers' political fears can be simultaneously strengthened and assuaged when confronted with radical dystopian representations.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 10, 2016 to Feb 28, 2018
- Published: Mar 1, 2018
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Examples of the Dystopian Resurgence trend

6 featured examples from Mar 10, 2016 to Feb 28, 2018.

- [Dystopian Hand-Carved Jewelry](https://www.trendhunter.com/trends/Captve): Captve Makes Accessories with a Narrative (Category: Luxury)
  Implication: The jewelry making industry can benefit from incorporating artisanal and storytelling elements in their designs to create unique and personalized collections.
- [Dystopian Literature Fashion Lookbooks](https://www.trendhunter.com/trends/dystopian-literature): Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message (Category: Fashion)
  Implication: Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs.
- [Hairy Pollution PSAs](https://www.trendhunter.com/trends/wildaid-china): This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion (Category: Eco)
  Implication: The advertising industry can explore disruptive innovation opportunities by creating humorous public service announcement ads to convey serious issues.
- [Sci-Fi TV Series Books](https://www.trendhunter.com/trends/black-mirror): The 'Black Mirror' TV Series is Being Turned into a Three-Part Book Series (Category: Pop Culture)
  Implication: Publishers can tap into the growing demand for TV-to-book adaptations and collaborate with TV networks and streaming platforms to create a new form of entertainment.
- [Controversial Dystopian Films](https://www.trendhunter.com/trends/dystopian-film): China's Ten Years Addresses Censorship While Gaining Audience Praise (Category: Pop Culture)
  Implication: The success of 'Ten Years' indicates a growing market for dystopian films that tackle social and political issues, presenting opportunities for filmmakers and production companies…
- [Dystopian Ice Cream Ads](https://www.trendhunter.com/trends/eat-the-ice-cream): Halo Top's 'Eat the Ice Cream' Envisions an Unsettling World Run by Robots (Category: Lifestyle)
  Implication: Opportunity for advertising agencies to embrace dystopian storytelling to create engaging campaigns for clients.

**Workshop question:** What kind of escapist experiences could your brand involve itself with for the sake of customer engagement and relief?

## Themes within the Dystopian Resurgence trend

### Dystopian Resurgence

There is a renewed interest in dystopian literature and culture as a result of current political and technological forces, providing opportunities for businesses to create products and services that cater to consumers' fears and offer solutions to those fears.

### Controversial Sci-Fi Media

Sci-fi media like China’s Ten Years and Black Mirror continue to address controversial topics like censorship and how technology can be used as a tool for oppression, providing opportunities for businesses to create products and services that utilize new technologies while offering transparent communication and protection of data privacy.

### Dystopian Aesthetic

The dystopian aesthetic is becoming more popular in fashion, jewelry, and advertising, providing opportunities for businesses to create products and services that utilize dark and eerie themes to make an impact on consumers and cater to their love of all things dark and mysterious.

## What the Dystopian Resurgence trend means for industry

### For Publishing

The resurgence of dystopian literature and culture provides opportunities for publishers to tap into the market and create new content that appeals to consumers' fears and desires for solutions to those fears.

### For Tech and Data Privacy

Controversial sci-fi media like China’s Ten Years and Black Mirror offer opportunities for businesses in the tech industry to provide transparency and protection of data privacy in an effort to regain consumer trust.

### For Fashion and Jewelry

The dystopian aesthetic is becoming more prevalent in fashion and jewelry, providing opportunities for businesses to create unique products that cater to consumers' love of all things dark and mysterious.

## Trend signals for Dystopian Resurgence

Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 8%.

- Popularity: 46%
- Activity: 39%
- Freshness: 8%

## Recent trend clusters

- [Fan Editions](https://www.trendhunter.com/protrends/themed-gaming-laptop) (Tech)
- [Tier Diffusion](https://www.trendhunter.com/protrends/premium-parts-devices) (Tech)
- [Paperwork Relief](https://www.trendhunter.com/protrends/health-insurance-ai) (Tech)
- [Deskside Sound](https://www.trendhunter.com/protrends/compact-soundbar-design) (Tech)

## Trending in Tech

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- [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones)
- [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots)

All articles: [Tech](https://www.trendhunter.com/tech)
