# Dynamic Capture Users go beyond standard “filters” to make their photos come alive. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 30, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/dynamic-capture ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Dynamic Capture trend? **Dynamic Capture:** As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. As a result, consumers are turning to platforms and apps that help bring their photos to life. Using features like holographic apps and custom lenses to add dimension and texture to a photo, these added features not only offer customization, but they adhere to the standard of modern, multimedia forms of entertainment. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 12, 2016 to Jan 24, 2017 - Published: Jan 30, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Dynamic Capture trend ### Personalized Imaging As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. ### Advanced Camera Technology The use of AI and holographic technology in camera apps is becoming more prominent and providing users with new ways to capture photos and bring them to life. ### Enhanced Editing Tools Photo editing apps are incorporating new features such as texture and gradient tools that enable users to enhance the visual appeal of their photos. ## What the Dynamic Capture trend means for industry ### For Technology Companies can invest in advanced camera development and AI/machine learning applications to improve the photo taking experience for users. ### For Social Media Social media platforms can offer integration with personalized imaging apps as a way to encourage user-generated content and engagement. ### For Photography/Art With advanced photo-editing tools available in mobile apps, professional photographers and artists can leverage these tools to add a new layer of creativity to their work. ## Workshop question How is your brand keeping up the increasing levels of engagement consumers are looking for when it comes to content? ## Trend signals for Dynamic Capture Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 8%. - Popularity: 60% - Activity: 49% - Freshness: 8% ## Examples of the Dynamic Capture trend 4 featured examples from Jul 12, 2016 to Jan 24, 2017. - [Holographic Camera Apps](https://www.trendhunter.com/trends/smartphone-camera-app): The 'Pops' Holographic Smartphone Camera App Brings Photos to Life (Category: Tech) Implication: The trend of new apps with unique functionality and experiences beyond traditional photography creates opportunities for developers to enter the market, differentiate their produc… - [Texturing-Enhancing Photography Apps](https://www.trendhunter.com/trends/mextures): The Mextures App Allows Users to Add Texture to Their Photos (Category: Tech) Implication: Development of photo-editing apps that cater to the growing demand for texture-enhancing photography tools. - [Lens-Layering Photo Apps](https://www.trendhunter.com/trends/Chaos-Lens-photo-app): The Chaos Lens Photo App Uses Manipulative Mathematical Photo Lenses (Category: Tech) Implication: Opportunities to create new mobile apps for photo editing using complicated mathematical models and virtual lenses. - [AI Photography Apps](https://www.trendhunter.com/trends/microsoft-pix): Microsoft Pix Uses AI Technology to Capture the Perfect Image Each Time (Category: Tech) Implication: Technology companies can utilize AI technology to develop innovative photography apps to enhance the user experience ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)