# Dual-Purpose Stay Hotels offer multipurpose interiors for consumer versatility. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 30, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-stay ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Dual-Purpose Stay trend? **Dual-Purpose Stay:** Battling daily schedules and responsibilities, consumers turn to more multifunctional sources of leisure to maximize enjoyment. Seeking adventurous experiences without sacrificing time and exertion, travelers are turning to dual-purpose hotel destinations that conveniently integrate enterprises like nightclubs and shopping venues right into the accommodation space itself. This speaks to a shift away from traditionally relaxing forms of travel toward more audacious, and personally engrossing forms of on-the-go enjoyment. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 5, 2012 to Sep 22, 2014 - Published: May 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dual-Purpose Stay trend ### Multifunctional Experiences Consumers seek multi-purpose leisure options such as hotels that offer nightclubs and shopping venues right into the accommodation space itself. ### Experience-based Travel Shift towards more adventurous and engrossing forms of on-the-go enjoyment instead of traditionally relaxing forms of travel. ### Community-Focused Accommodations Hotels are becoming places for community-building, creating relaxed camp-like atmospheres with various activities and events such as on-site flea markets. ## What the Dual-Purpose Stay trend means for industry ### For Hospitality Industry Industry professionals can integrate multifunctional spaces for different experiences to fulfil consumer demand for multifunctional leisure activities. ### For Travel and Tourism Industry Business professionals can focus on experience-based travel and providing consumers with unique and adventurous travel options. ### For Interior Design Industry Industry professionals can focus on designing comfortable, personalized, and functional spaces for different types of accommodations, such as ice lodges and space hotels. ## Trend signals for Dual-Purpose Stay Trend score 1.8 out of 10, from popularity 16%, activity 31%, freshness 8%. - Popularity: 16% - Activity: 31% - Freshness: 8% ## Examples of the Dual-Purpose Stay trend 4 featured examples from Jan 5, 2012 to Sep 22, 2014. - [Intergalactic Tourism Concepts](https://www.trendhunter.com/trends/shamaxi-space-hotel): Shamaxi Space Hotel Offers a Luxurious Stay for Space Tourists (Category: World) Implication: The hospitality industry can explore new markets and revenue streams through space tourism. - [Unorthodox Yoga Hotel Programs](https://www.trendhunter.com/trends/kimpton-yoga-mat-in-every-room): Kimpton Yoga Mat in Every Room Encourages Fitness and Health (Category: Lifestyle) Implication: Hotels can introduce unique and engaging yoga-based programs to differentiate themselves from competitors and offer guests a valuable wellness experience. - [Functional All-Ice Igloo Lodges](https://www.trendhunter.com/trends/igloo-lodge): The Iglulodge is a Seasonal Lodge That’s Made Completely of Ice (Category: World) Implication: Hotels and resorts can incorporate natural ice and other sustainable materials into their seasonal offerings, providing guests with a unique and memorable experience. - [Community-Building Hotels](https://www.trendhunter.com/trends/new-york-hotel): The Graham & Co.'s New York Hotel Brims with Rustic Charm (Category: World) Implication: Opportunities for hotels to create new and unique experiences for guests. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)