# Dual-Purpose Service Heightening consumer experiences, auto services integrate unexpected features. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 12, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-service ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Dual-Purpose Service trend? **Dual-Purpose Service:** Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 5, 2015 - Published: Mar 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dual-Purpose Service trend ### Dual-Purpose Services Businesses are combining traditional services with unconventional features to change the way consumers go about their routines and make the maintenance process more entertaining. ### Environmental Sustainability With eco-friendly or green products, businesses like Nanak Car Wash and other auto care services are addressing water waste and ground water pollution. ### Convenience and Time Management Time-crunched consumers appreciate the ease and convenience of dual-function services by offering pet wash and spa along with car wash and dealership services or restaurants. ## What the Dual-Purpose Service trend means for industry ### For Automotive Services Businesses in the automotive industry are disrupting the traditional car services by offering unconventional features such as paired services with pet wash, restaurant, salon, spa, and more. ### For Environmental Sustainability Industries such as car wash and car maintenance may consider adapting eco-friendly alternatives to not only address water waste and ground water pollution but to meet environmental standards. ### For Hospitality Hospitality outlets can learn from automotive businesses, providing a dual-purpose service by offering automotive services alongside retail and dining experiences. ## Trend signals for Dual-Purpose Service Trend score 2.7 out of 10, from popularity 43%, activity 30%, freshness 8%. - Popularity: 43% - Activity: 30% - Freshness: 8% ## Examples of the Dual-Purpose Service trend 4 featured examples from Mar 5, 2015. - [Car Dealership Spas](https://www.trendhunter.com/trends/mercedesbenz-burlington): The Mercedes-Benz Burlington Location Boasts a Spa and Cafe (Category: Autos) Implication: Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers. - [Pet Wash Services](https://www.trendhunter.com/trends/pet-wash): This Car Wash Also Services Man's Best Friend (Category: Autos) Implication: Offering pet washing services increase revenue and customer loyalty for car wash businesses that cater to busy pet owners. - [Car Servicing Restaurants](https://www.trendhunter.com/trends/kent-co-wine): The Kent & Co Wine Bar Doubles as an Auto Repair Shop (Category: Autos) Implication: The hospitality industry can explore incorporating specialized services like car maintenance to enhance customer experience. - [Eco Car-Cleaning Services](https://www.trendhunter.com/trends/eco-friendly-car-wash): Nanak Offers an Eco-Friendly Car Wash with Certified Green Products (Category: Autos) Implication: The car wash industry can capitalize on the trend of eco car-cleaning services to attract environmentally conscious customers. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)