# Dual-Purpose Scent Brands redefine how fragrances are deployed with dual-functioning properties. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 14, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-scent ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Dual-Purpose Scent trend? **Dual-Purpose Scent:** Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 8, 2014 to Dec 2, 2015 - Published: May 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Dual-Purpose Scent trend ### Dual-Purpose Scent The trend of using fragrances in wearable and high-tech items creates an opportunity to combine multi-functional products with experiential marketing. ### Smart Perfume Delivery System The development of a smart perfume delivery system that reacts to sweat, could revolutionize the personal care and cosmetic industry, and encourage new advancements in functional fragrance. ### Intelligent Aroma Diffusers The use of smartphones and multi-functional features in aroma diffusers provides an opportunity to create innovative design and technology for personalized at-home aromatherapy. ## What the Dual-Purpose Scent trend means for industry ### For Personal Care and Cosmetics The personal care and cosmetics industry may find innovative ways of applying fragrances through new functional products. ### For Home Decor and Technology The home decor and technology industry could combine smart technology with aromatherapy to create personalized and multi-functional items. ### For Healthcare and Elderly Care The healthcare and elderly care industry may benefit from exploring fragrances as an aid, like in fragrance time-tellers and Ode for dementia patients, to improve patients' quality of life and nutritional health. ## Workshop question What is a new way to deliver your product that would surprise and delight consumers ## Trend signals for Dual-Purpose Scent Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%. - Popularity: 70% - Activity: 51% - Freshness: 8% ## Examples of the Dual-Purpose Scent trend 6 featured examples from Sep 8, 2014 to Dec 2, 2015. - [Fragrance Time-Tellers](https://www.trendhunter.com/trends/scent-rhythm): The Scent Rhythm Watch by Aisen Caro Chacin is Refreshingly Informative (Category: Fashion) Implication: The fragrance industry could develop new scents specifically for time-telling devices, such as the Scent Rhythm Watch, creating a new segment in the scent market. - [Intelligent Aroma Diffusers](https://www.trendhunter.com/trends/diffuser-lamp): The Smart Aroma Diffuser Lamp is Compatible with Smartphones (Category: Art & Design) Implication: The integration of smartphone compatibility in aroma diffusers aligns with the smart home industry, where interconnected devices and personalized experiences are highly valued. - [Scented Smartphone Ringtones](https://www.trendhunter.com/trends/smartphone-ringtone): The iScent Turns Your Phone Notifications into Sprits of Fragrance (Category: Tech) Implication: Opportunity for mobile device manufacturers to partner with scent technology companies to create unique mobile experiences - [Nano Tech Air Fresheners](https://www.trendhunter.com/trends/tech-air-freshener): PIEXO Cleans and Purifies While Saving Users Energy Costs (Category: Eco) Implication: Industries focused on improving indoor air quality, such as air purifiers and HVAC systems, can integrate nano tech air fresheners into their product lines to offer more comprehen… - [Fragrant Meal Clocks](https://www.trendhunter.com/trends/ode): Ode Emits Food Smells to Remind Dementia Patients It's Time to Eat (Category: Lifestyle) Implication: The healthcare industry can explore the use of scent-based devices to improve patient care and address specific challenges faced by individuals with dementia and other cognitive c… - [Sweat-Detecting Perfumes](https://www.trendhunter.com/trends/smart-perfume): This Smart Perfume's Odor Strength Varies Depending On How Much You Sweat (Category: Tech) Implication: The personal care industry can integrate this technology to create new and innovative products like sweat-detecting deodorants and anti-perspirants. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)