# Dual-Purpose Purification Hybrid filtering devices add practicality to ordinary air cleansers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 5, 2014, updated Jan 26, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-purification ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Dual-Purpose Purification trend? **Dual-Purpose Purification:** While environmental awareness continues to expand, justifying sustainable purchases to cash-strapped consumers can be challenging. Seeking to add everyday practicality to traditional eco products, retailers are adding dual-functioning features to make products like air filters and purifying devices more appealing to the average buyer. Hybrid purification products demonstrate a need for more pragmatic, and easily integrated methods of eco living. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 10, 2013 to Jun 16, 2015 - Published: May 5, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dual-Purpose Purification trend ### Dual-purpose eco products Retailers are adding dual-functioning features to traditional eco products, making them more appealing and practical to everyday buyers. ### Personalized air purification Innovative solutions like air-purifying bracelets and pacifiers show that personalizing air purification is a trend in improving individual health and comfort. ### Multi-functional air purifiers Multi-functional air purifiers that serve as lighting or decor show efficiency and convenience as a driving trend in the industry. ## What the Dual-Purpose Purification trend means for industry ### For Environmental Sustainability Environmental sustainability industry can leverage the trend towards dual-purpose and personalized eco products to offer more practical and easily integrated methods of eco-living. ### For Personal Health and Safety The trend in personalized air purification can inspire personal health and safety industry to develop more products that cater to individual needs, including smart wearable devices. ### For Smart Home The trend in multi-functional air purifiers can lead to a disruptive innovation opportunity in the smart home industry, offering more efficient and space-saving appliances that serve multiple purposes. ## Trend signals for Dual-Purpose Purification Trend score 4.7 out of 10, from popularity 67%, activity 67%, freshness 8%. - Popularity: 67% - Activity: 67% - Freshness: 8% ## Examples of the Dual-Purpose Purification trend 8 featured examples from Jun 10, 2013 to Jun 16, 2015. - [Air-Purifying Bracelets](https://www.trendhunter.com/trends/hand-tree): The Hand Tree Creates a Bubble of Clean Air Around You (Category: Eco) Implication: Disruptive innovation opportunity: Explore the intersection of wearable technology and air purification to develop new products that improve people's health and well-being. - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/andrea-air-purifier): The Andrea Air Purifier Uses Plants to Clean Your Surroundings (Category: Art & Design) Implication: Opportunity for home appliance manufacturers to develop and market plant-powered air purifiers as a new addition to their product lineup. - [Air-Cleaning Clothes Hooks](https://www.trendhunter.com/trends/leak-coatrack): The LEAK Coatrack Dries Your Duds and Refreshes Your Room (Category: Eco) Implication: The LEAK Coatrack presents a disruptive innovation opportunity for the home furnishings industry by combining coat rack functionality with drying and air purification features. - [Optimized Blind Air Filters](https://www.trendhunter.com/trends/the-window-air-purifier): The Window Air Purifier Works with Existing Architectural Ventilation (Category: Eco) Implication: The home improvement industry can leverage the demand for custom-fit window air purifiers to provide enhanced indoor air quality solutions. - [Efficient Purifying Illuminators](https://www.trendhunter.com/trends/air-lamp): The Air Lamp Improves a Room's Atmospheric Quality in Two Ways (Category: Art & Design) Implication: Manufacturers of home appliances have the opportunity to create compact and versatile products, like the Air Lamp, designed to fulfill multiple purposes and save space in modern h… - [Decorative Air Purifiers](https://www.trendhunter.com/trends/lab-fabrici): The Aeris + Altorve Lab Fabrici Pieces Clean Air in a Floral Fashion (Category: Art & Design) Implication: Adding air purifier functionality to home decor products, enhancing the value and appeal for consumers. - [Smoke-Absorbing Umbrellas](https://www.trendhunter.com/trends/air-around-smokers): The 'Spiro' Umbrella Purifies the Air Around Smokers (Category: Eco) Implication: The 'Spiro' umbrella presents opportunities for businesses in the outdoor gear industry to incorporate air purification technology into their products and market them to consumers… - [Air-Purifying Pacifiers](https://www.trendhunter.com/trends/pacifier-air-purifier-purification): This Baby Pacifier Actually Combats Air Pollution (Category: Unique) Implication: Disruptive innovation opportunity: Developing products that enhance the health and well-being of babies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)