# Dual-Purpose Pump Pump mechanisms in bottles offer multiple functions at once. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 23, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-pump ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Dual-Purpose Pump trend? **Dual-Purpose Pump:** Pump mechanisms have often been limited to the simple dispensing of liquids, foams or gels, but they are now offering varied functions that include quality enhancement and customization. This curation of multiple benefits within the pump bottle system serves to simultaneously streamline and amplify the experience that comes out of purchasing such products. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 27, 2016 to Jan 22, 2018 - Published: Jan 23, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dual-Purpose Pump trend ### Innovative pump dispensing mechanisms Companies are curating multiple benefits within the pump bottle system through offering quality enhancement and customization. ### Dual-purpose dispensers Manufacturers are developing products with dual functions to provide users with a better all-around experience. ### Affordable and efficient water filtration systems New purification solutions are being designed as an affordable and effective option for those in developing nations where funds are limited but the need for water purification solutions is high. ## What the Dual-Purpose Pump trend means for industry ### For Beauty and Personal Care Innovative pump dispensing mechanisms and dual-function dispensers can be applied to the beauty and personal care industry to provide new and exciting products that enhance the personal care experience. ### For Food and Beverage Dual-purpose bottles and airtight technology can be applied to the food and beverage industry to preserve the freshness and vitamins of smoothies and juices. ### For Environmental and Sustainability Affordable and efficient water filtration systems can be applied to the environmental and sustainability industry to effectively and inexpensively provide clean water to those in need. ## Workshop question How can your brand add multiple benefits to one of its products/services? ## Trend signals for Dual-Purpose Pump Trend score 4.6 out of 10, from popularity 67%, activity 62%, freshness 8%. - Popularity: 67% - Activity: 62% - Freshness: 8% ## Examples of the Dual-Purpose Pump trend 5 featured examples from Jul 27, 2016 to Jan 22, 2018. - [Soda Bottle Water Purifiers](https://www.trendhunter.com/trends/colife-water-filter): The 'Co-Life' Water Filter Uses Drink Bottles to Purify H2O (Category: Art & Design) Implication: The need for low-cost water filtration solutions presents significant opportunity for innovation in the water treatment industry. - [Hairbrush Dispensing Pumps](https://www.trendhunter.com/trends/hairbrush-dispensing-liquid-applicator): Raepak's Liquid Pump Applicator Takes the Shape of a Hairbrush (Category: Unique) Implication: Haircare product manufacturers can capitalize on the trend of hairbrush dispensing applicators by creating innovative products that integrate with these tools. - [Airtight Beverage Bottles](https://www.trendhunter.com/trends/fresh-n-go): Fresh N Go!'s Bottle Design Prevents Drinks from Oxidating (Category: Unique) Implication: The food and beverage industry can benefit from airtight packaging and innovative beverage preservation technologies to extend the shelf life, improve the quality, and reduce wast… - [Dual-Purpose Wine Dispensers](https://www.trendhunter.com/trends/wine-aerator-dispenser): The Lxuzan Wine Aerator Dispenser Reduces Acidity and Tannins (Category: Lifestyle) Implication: The Lxuzan Wine Aerator Dispenser belongs to the wine accessories industry, offering an innovative solution for wine enthusiasts. - [Two-in-One Preservative Serums](https://www.trendhunter.com/trends/double-serum): Clarins' Double Serum Has a Reinvented Dispensing System (Category: Fashion) Implication: The customizable packaging and combination formula trends in the beauty and skincare industry present opportunities for innovation and differentiation. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)