# Dual-Purpose Protection Repellents are redesigned with unique skincare features for added value. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 22, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-protection ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Dual-Purpose Protection trend? **Dual-Purpose Protection:** Seeking to broaden market interest, insect repellents are adopting added beauty-focused ingredients. Combining repellents with essential oils and sun creams, brands are not only seeking to add extra benefits, but they’re also looking to redefine how typically chemical-heavy products are perceived. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 18, 2016 to Mar 21, 2017 - Published: Feb 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Dual-Purpose Protection trend ### Natural Ingredients Insect repellents are adopting added beauty-focused ingredients such as essential oils and herbal extracts. ### Multifunctional Products Product developers are designing insect repellents with sunscreen or skincare features all in one, offering users more than one layer of protection. ### Chemical-Free Formulas To cater to a growing health-conscious consumer segment, companies are creating all-natural solutions for the insect repellent market. ## What the Dual-Purpose Protection trend means for industry ### For Beauty and Personal Care Incorporating insect-repellent features into skincare and personal care products can be a unique selling point for brands and a way to broaden market interest. ### For Home Improvement and DIY Insect-repellent products, especially natural ones, can have applications in DIY home improvement for creating chemical-free pest control solutions. ### For Travel and Tourism Insect-repellent products, particularly multifunctional ones, can be marketed as must-have travel accessories, especially for consumers traveling to areas with high occurrences of insect-borne illnesses. ## Workshop question How could you add a hint of naturalism into your product or service? ## Trend signals for Dual-Purpose Protection Trend score 2.3 out of 10, from popularity 34%, activity 28%, freshness 8%. - Popularity: 34% - Activity: 28% - Freshness: 8% ## Examples of the Dual-Purpose Protection trend 5 featured examples from Feb 18, 2016 to Mar 21, 2017. - [Bug Repellent Soaps](https://www.trendhunter.com/trends/natural-insect-repellent): This FaceDoctorX Anti-Mosquito Soap Uses Natural Insect Repellent Oils (Category: Lifestyle) Implication: Disruption potential in the personal care industry to develop insect repellent products with added benefits. - [Essential Oil Insect Sprays](https://www.trendhunter.com/trends/insect-spray): Four Elements Makes Insect Spray with Lavender, Lemon and Eucalyptus (Category: Lifestyle) Implication: The insect repellent industry is ripe for disruptive innovation opportunities using natural ingredients and essential oils. - [Anti-Insect Sun Creams](https://www.trendhunter.com/trends/sun-cream): These MosquitNo Products Offer Multifaceted Protection (Category: Lifestyle) Implication: The beauty industry can explore disruptive innovation by developing multifunctional skincare products that offer protection against the sun and insects. - [Bug-Repelling Perfume Serums](https://www.trendhunter.com/trends/perfume-serum): Intelligent Nutrients' Signature Scent Doubles as an Insect Deterrent (Category: Lifestyle) Implication: In the fragrance and skincare industry, there is a potential for disruption by creating bug-repellent products that incorporate organic ingredients and offer dual functionality. - [Chemical-Free Insect Oils](https://www.trendhunter.com/trends/bug-balm): Really Good's 'De-Bug Balm' is Powered by Neem and Karanja (Category: Lifestyle) Implication: The natural ingredients in Really Good's 'De-Bug Balm' signal disruptive innovation opportunities for companies in the insect repellent industry to develop chemical-free alternati… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)