# Dual-Purpose Infancy Infant care products evolve to offer dual-purpose capabilities. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 12, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-infancy ## Key Figures - Trend score: 4.8/10 - Evidence articles: 8 ## What is the Dual-Purpose Infancy trend? **Dual-Purpose Infancy:** Appealing to the on-the-go parent, brands are offering infant products with multi-functional capabilities for heightened convenience. Offering hybrid devices and clothing that double as monitoring tools, these products reflect a need a for more adaptable forms of care. ## At a Glance - Evidence: 8 featured examples - Articles from: May 13, 2015 to Oct 19, 2017 - Published: Nov 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia ## Themes within the Dual-Purpose Infancy trend ### Dual-Purpose Infant Care Products Brands are offering infant products with multi-functional capabilities for heightened convenience, reflecting a need for more adaptable forms of care. ### Wearable Baby Monitors Parents can collect and assess real-time insights about their baby’s health through wearable smart baby monitors. ### Smart Nursery Accessories Smart nursery accessories that perform a variety of functions provide modern parents with peace of mind. ## What the Dual-Purpose Infancy trend means for industry ### For Health Technology The emergence of dual-purpose infant care products and wearable baby monitors is inspiring innovative companies to produce better health technology. ### For Consumer Goods Smart nursery accessories are leading manufacturers of consumer goods to create more advanced products to meet the demands of modern parents. ### For Supplement Industry Dual-action supplements providing multiple health benefits are becoming popular in the market with parents prioritizing preventive measures to protect their children’s health. ## Workshop question How could you hybridize your brand's offering to appeal to multiple aspects of your target consumer's lifestyle? ## Trend signals for Dual-Purpose Infancy Trend score 4.8 out of 10, from popularity 67%, activity 70%, freshness 8%. - Popularity: 67% - Activity: 70% - Freshness: 8% ## Examples of the Dual-Purpose Infancy trend 8 featured examples from May 13, 2015 to Oct 19, 2017. - [Hands-Free Breastfeeding Lamps](https://www.trendhunter.com/trends/angel-ring): The Angel Ring Can Be Worn Around a Parent's Arm (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate and improve breastfeeding accessories and devices for new parents. - [Baby Smart Socks (UPDATE)](https://www.trendhunter.com/trends/baby-smart-sock): Owlet Introduces a Comfortable Wearable to Track a Baby's Health (Category: Lifestyle) Implication: Opportunity for baby product companies to integrate wearable health monitoring technology into their offerings. - [Smart Baby Onesies](https://www.trendhunter.com/trends/mimo-baby): The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps (Category: Life-Stages) Implication: The Mimo Baby creates opportunities for the baby monitoring industry to develop advanced wearable solutions that provide real-time insights to parents. - [Infant Oral Wipes](https://www.trendhunter.com/trends/baby-wipe): Jack N' Jill Makes a Baby Wipe Specifically for Gums and Teeth (Category: Lifestyle) Implication: Disruptive innovation opportunities in creating specialized oral care products for babies. - [Multitasking Nursery Accessories](https://www.trendhunter.com/trends/nursery-accessories): The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock (Category: Life-Stages) Implication: Opportunity for manufacturers in the baby products industry to create hybrid nursery accessories that simplify the lives of new parents. - [Weight-Monitoring High Chairs](https://www.trendhunter.com/trends/adjustable-high-chair): This Adjustable High Chair Features an App-Connected Built-in Scale (Category: Life-Stages) Implication: Baby product industry can incorporate smart high chairs with built-in scales to offer innovative and convenient solutions for parents. - [Dual-Purpose Cuddling Toys](https://www.trendhunter.com/trends/toy-blanket): The Babyera Cuddling Toy Blanket Provides a Two-in-One Design (Category: Life-Stages) Implication: The toy industry can benefit from developing more dual-purpose products that provide added value and versatility for children and parents. - [Digestive Defense Supplements](https://www.trendhunter.com/trends/eczema-relief): Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement (Category: Lifestyle) Implication: Health supplement companies can explore the development of digestive defense supplements with targeted formulas. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)