# Dual-Purpose Capture Integrated camera devices offer a more pragmatic method of day-to-day usage. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 21, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualpurpose-capture ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Dual-Purpose Capture trend? **Dual-Purpose Capture:** Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 13, 2013 to May 17, 2014 - Published: Jun 21, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Dual-Purpose Capture trend ### Integrated Camera Devices Creative integration of cameras into everyday accessories and gadgets to enhance their functionality. ### Smartphone-Controlled Drones Quadrocoptors controlled by smartphones that provide unique entertainment and high-quality aerial photography opportunities. ### Wearable Technology Tangible accessories with automatic functions and capabilities that offer a wide range of device integration in a compact design. ## What the Dual-Purpose Capture trend means for industry ### For Consumer Electronics The creative integration of cameras and other functionalities in everyday accessories and gadgets provide new possibilities for the consumer electronics industry. ### For Photography The advancements in camera technology within accessories such as phone cases and handbags offer opportunities for the photography industry to expand and integrate with technology. ### For Fashion The rise of wearable technology introduces a new market for the fashion industry to design and produce fashionable accessories with technological capabilities. ## Trend signals for Dual-Purpose Capture Trend score 5.0 out of 10, from popularity 78%, activity 63%, freshness 8%. - Popularity: 78% - Activity: 63% - Freshness: 8% ## Examples of the Dual-Purpose Capture trend 4 featured examples from Dec 13, 2013 to May 17, 2014. - [Hi-Tech Tangible Accessories](https://www.trendhunter.com/trends/iwatch-by-tomas-moyano): iWatch by Tomas Moyano Interacts Autonomously in Sync with Your Body (Category: Tech) Implication: The iWatch is a concept in the wearable technology industry, with potential for further innovation and development of similar autonomous and multi-functional devices. - [Minature Smartphone-Enabled Helicoptors](https://www.trendhunter.com/trends/parrot-mini-drone): The Parrot Mini Drone Flys onto the Scene at CES 2014 (Category: Life-Stages) Implication: Innovation potential exists for tech companies to create more advanced and sophisticated phone-controlled drones for entertainment purposes. - [Camera-Enabled Smartphone Cases](https://www.trendhunter.com/trends/iphone-camera-case): The BRIC+ Productivity Case is an iPhone Camera Case (Category: Unique) Implication: Disruptive innovation opportunity: Develop innovative smartphone accessories that cater to the growing demand for advanced photography capabilities. - [Picture-Taking Totes](https://www.trendhunter.com/trends/lulu-guinness-handbag): You'll Never Have to Carry a Camera Around Again with a Lulu Guinness Handbag (Category: Tech) Implication: Opportunities for fashion brands to incorporate smart technology into their accessories line for added value ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)