# Dual-Primer Skincare priming products come in dual formats to maximize benefit. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 29, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dualprimer ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Dual-Primer trend? **Dual-Primer:** With makeup primers often being viewed as unnecessary for individuals who prefer low-maintenance makeup routines, brands in this space are offering primers with dual-benefits in order to boost their appeal. ## The consumer insight behind the Dual-Primer trend Over the last few years, there's been a shift in consumers related to minimalism that's turned it into a highly aspirational approach to life. Along with this, many have put effort into reducing the number of products they buy to focus on what's truly necessary, prioritizing goods that either serve multiple functions or perform one critical function extremely well. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 5, 2017 to Mar 8, 2019 - Published: Jul 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dual-Primer trend ### Dual-Function Skincare Products Brands are offering primers and serums with dual-benefits to appeal to consumers who prioritize goods that serve multiple functions or perform one critical function extremely well. ### Photo-Ready Skincare Products A new wave of skincare products targeting the social media generation include everything from selfie-perfecting cleansers to Instagram-worthy cosmetics that create flawless finishes. ### Multi-Step Skincare Products Skincare products are combining multiple steps of a skincare routine into one fast-acting, easy-to-use product to appeal to time-pressed consumers. ## What the Dual-Primer trend means for industry ### For Beauty Products Beauty brands can develop dual-function and photo-ready skincare products, as well as multi-step skincare products, to cater to consumers who prioritize simplicity and efficiency in their routines. ### For Technology Technological advancements, like augmented reality and artificial intelligence, can be used to create virtual try-on options for consumers to test out photo-ready products before purchasing. ### For Retail Retailers can tap into the trend of multi-step skincare routines by offering curated sets of products that streamline customer routines and cater to consumers who prioritize convenience. ## Workshop question Consider an added benefit to your product/service that would reach more consumers. ## Trend signals for Dual-Primer Trend score 3.2 out of 10, from popularity 49%, activity 38%, freshness 8%. - Popularity: 49% - Activity: 38% - Freshness: 8% ## Examples of the Dual-Primer trend 4 featured examples from Dec 5, 2017 to Mar 8, 2019. - [Seven-Second Face Masks](https://www.trendhunter.com/trends/morning-mask): Starskin's '7-Second Morning Mask' Combines Seven Steps in One (Category: Fashion) Implication: Brands in the beauty and skincare industry can create new product lines or revamp existing ones to offer innovative and time-saving solutions that cater to the busy lifestyle of t… - [Luminous Priming Blur Sticks](https://www.trendhunter.com/trends/luminous-blur-stick): Milk Makeup Has Just Released a Luminous Blur Stick (Category: Fashion) Implication: Cosmetic companies can leverage the trend of luminous blur sticks to introduce new products and capture market share. - [Dual-Function Serums](https://www.trendhunter.com/trends/unicorn-essence): Farsali's Unicorn Essence Delivers Nutrients to the Skin (Category: Fashion) Implication: Skincare brands can explore the development of dual-function serums to provide added value to consumers. - [Priming Sheet Masks](https://www.trendhunter.com/trends/primer-mask): e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter (Category: Fashion) Implication: Opportunity for the skincare industry to innovate by incorporating priming benefits into sheet masks and developing products that align with social media trends. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)