# Dual Mask Multi-functional face coverings offer enhanced benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 10, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dual-mask ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Dual Mask trend? **Dual Mask:** Now that face masks have been normalized around the world, the growing demand for these items has resulted in brands offering dual functionalities in these coverings in order to stand out. Thus, everything from NFC integration to self-sterilization can be observed in new mask developments. ## The consumer insight behind the Dual Mask trend Since people have become accustomed to the rapid changes they've faced in recent months, they're still being cautious as restrictions begin to lift. Knowing that the global health crisis is not yet over, their caution applies most to the safety measures they take when they leave their homes. With elevated hygiene habits now normalized, consumers are looking for ways to integrate them into their lives in the most effective and functional ways. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 12 to Jun 4, 2020 - Published: Jun 10, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Dual Mask trend ### Multi-Functional Face Coverings The demand for face masks has resulted in brands offering dual functionalities in these coverings. ### Elevated Hygiene Habits Consumers are looking for ways to integrate hygiene habits into their lives in the most effective and functional ways. ### Next-Gen Face Masks Next-gen face masks are emerging to offer even more usefulness beyond offering basic protection. ## What the Dual Mask trend means for industry ### For Healthcare New trends in face mask technology can greatly enhance infection prevention and immune protection efforts in healthcare settings. ### For Fashion Multi-functional face coverings have opened up possibilities for designers to incorporate new features and aesthetics into masks for everyday wear. ### For Consumer Electronics The integration of NFC technology and UV-C light in face masks introduces opportunities for innovation within the electronics industry. ## Workshop question How is your brand accommodating new consumer habits as restrictions around the world lift? ## Trend signals for Dual Mask Trend score 6.1 out of 10, from popularity 94%, activity 81%, freshness 9%. - Popularity: 94% - Activity: 81% - Freshness: 9% ## Examples of the Dual Mask trend 4 featured examples from Feb 12 to Jun 4, 2020. - [Botanically Infused Face Masks](https://www.trendhunter.com/trends/ausair-face-mask): The 'AusAir' Face Mask Has a Subtle Fragrance (Category: Lifestyle) Implication: Developing advanced face masks with improved filter technology and natural ingredients can be a disruptive innovation opportunity. - [Wearable Face Mask Sanitizers](https://www.trendhunter.com/trends/air-device): The Patent-Pending AIR Device Filters and Sanitizes Particles (Category: Lifestyle) Implication: Wearable face mask sanitizers have disruptive innovation opportunities in the healthcare technology industry, particularly in the development of new technologies for disease preve… - [Self-Sterilizing Transparent Face Masks](https://www.trendhunter.com/trends/transparent-face-mask): The 'Leaf' Mask Has an N99+ HEPA Filter and More (Category: Tech) Implication: The advancement and innovation of PPE to cater to the specific safety and convenience needs of frontliners and the general public, especially during a pandemic. - [NFC-Integrated Face Masks](https://www.trendhunter.com/trends/washable-face-mask): PAACHN's Washable Face Mask Includes a NFC Tag with Exclusive Content (Category: Lifestyle) Implication: Fashion industry can explore incorporating NFC technology in face masks and apparel to create interactive and connected products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)