# Dual Decor Dual-purpose home decor products suit consumers with limited space. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Nov 3, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dual-decor ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Dual Decor trend? **Dual Decor:** Whether for design or for function, dual-purpose decor items can be both useful and contribute to the ambiance of the home. These products appeal to consumers with limited space, but those who still want to create ambiance without sacrificing the quality of the products. With Millennials being very status-driven, yet more likely to rent an apartment than own a home, utilizing space with high-quality items that serve more than one purpose is ideal. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 7 to Nov 3, 2016 - Published: Nov 3, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Dual Decor trend ### Dual-Purpose Home Decor Designing products with dual-purpose decor items creates useful and appealing products, especially for consumers with limited space like Millennials. ### Multipurpose Lighting Multipurpose light bulbs are the ideal solution for households that want to cut clutter while still enjoying a reliable source of light. ### Functional Furniture Designing furniture with added functionality, like baby-holding coffee tables, offers parents more benefits, which can lead to more conversions. ## What the Dual Decor trend means for industry ### For Home Decor Creating innovative home decor products such as Dual-Purpose Decor items can increase interest and excitement in the home decor marketplace. ### For Smart Furniture The development of new and functional furniture, like stationary bike office chairs, can revolutionize the furniture industry by offering unique features and added benefits. ### For Smart Home Technology Creating multipurpose home accessories and adding functions such as charging USB ports to light bulbs creates new opportunities to merge technology with everyday household items. ## Workshop question Think about how your product or service is used by your average consumer. How could you elevate that experience to be even more beneficial and worthwhile? ## Trend signals for Dual Decor Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%. - Popularity: 68% - Activity: 66% - Freshness: 8% ## Examples of the Dual Decor trend 5 featured examples from Aug 7 to Nov 3, 2016. - [Baby-Holding Coffee Tables](https://www.trendhunter.com/trends/boida): The 'Boida' Table Allows Busy Parents to Multitask (Category: Art & Design) Implication: The furniture manufacturing industry can explore new avenues for innovation by incorporating baby-friendly features into their designs and appealing to the needs of modern parents. - [Branded Musical Chairs](https://www.trendhunter.com/trends/sonos-x-kbh-kbenhavns-mbelsnedkeri): The Sonos x KBH Københavns Møbelsnedkeri Chair is for Listening to Music (Category: Art & Design) Implication: Disruptive innovation opportunity: Collaborate with audio technology companies to design furniture that enhances the listening experience. - [Fireplace-Inspired Stereos](https://www.trendhunter.com/trends/fireside-audiobox): The Fireside Audiobox Changes Flame Patterns To Match the Music (Category: Art & Design) Implication: Explore the fusion of technology and aesthetics to create innovative audio devices. - [Stationary Bike Office Chairs](https://www.trendhunter.com/trends/xdesk-velo): The XDesk Velo Lets Employees Pedal While They Work (Category: Art & Design) Implication: The health and wellness industry can leverage the trend of stationary bike office chairs like the XDesk Velo to promote active lifestyles in office settings. - [Device-Charging Light Bulbs](https://www.trendhunter.com/trends/home-light-bulb): This Home Light Bulb Includes a USB for Powering Mobile Devices (Category: Art & Design) Implication: Lighting manufacturers can explore the integration of new features, like USB charging, into their products to meet the evolving needs of consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)