# Dry Conditioning Mist-on conditioning sprays clean and revive hair. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 15, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dry-conditioning ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Dry Conditioning trend? **Dry Conditioning:** Taking note of the popularity of dry shampoos, brands in the hair care space are creating "dry conditioners" with similar functions, but ones that focus on both refreshing hair and adding moisture. These on-the-go products are ideal for individuals with dry hair that still requires cleansing. ## The consumer insight behind the Dry Conditioning trend In North America, consumers are concerned with personal maintenance, but often don't have the time for thorough upkeep between work, responsibilities and social activities. Quick solutions are becoming increasingly popular because of this–offering consumers an effective compromise that enables them to effectively move through their routines instead of adding to them. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 2, 2019 to Jan 14, 2020 - Published: Jan 15, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dry Conditioning trend ### Dry Conditioning Dry conditioning sprays are becoming increasingly popular as a way to refresh, moisturize and style unwashed hair. ### On-the-Go Solutions Consumers are seeking quick and effective solutions that fit into their busy lifestyles, creating opportunities for brands to develop innovative, portable products. ### Oil-Infused Products The inclusion of natural oils, such as marula and macadamia, in hair care products is a growing trend, providing consumers with nourishing and protective benefits. ## What the Dry Conditioning trend means for industry ### For Beauty and Personal Care Brands within the beauty and personal care industry can explore the potential of dry conditioning sprays, oil-infused products and on-the-go solutions to meet the evolving needs of consumers. ### For Consumer Goods The inclusion of dry conditioning sprays and on-the-go solutions in the consumer goods industry can offer convenience to consumers while reducing the need for frequent washing and water usage. ### For Natural Products The trend of using natural oils in hair care products presents an opportunity for the natural products industry to create more innovative and sustainable products. ## Workshop question How could your brand better balance convenience with function? ## Trend signals for Dry Conditioning Trend score 2.5 out of 10, from popularity 36%, activity 29%, freshness 9%. - Popularity: 36% - Activity: 29% - Freshness: 9% ## Examples of the Dry Conditioning trend 4 featured examples from Jun 2, 2019 to Jan 14, 2020. - [Hydrating Dry Conditioners](https://www.trendhunter.com/trends/youngagain-dry-conditioner): Kevin.Murphy's Young.Again Dry Conditioner Helps Refresh Limp Strands (Category: Fashion) Implication: The haircare industry can explore new product development to tap into the increasing demand for dry conditioners that maintain hairstyles and provide hydration and moisture. - [Reviving Haircare Collections](https://www.trendhunter.com/trends/pantene-prov-waterless-collection): The Pantene Pro-V Waterless Collection Refreshes Unwashed Hair (Category: Fashion) Implication: Reviving haircare collections with waterless and specialized solutions for various hair types. - [Oil-Infused Dry Conditioners](https://www.trendhunter.com/trends/dry-hair-conditioner): Aussie's Sleekend Warrior Dry Hair Conditioner Adds Bounce & Shine (Category: Fashion) Implication: Haircare industry can explore the development of oil-infused dry conditioners to meet the growing demand for convenient and effective hair conditioning solutions. - [Restorative Dry Conditioners](https://www.trendhunter.com/trends/dry-conditioner): VOLOOM's Very Airy Dry Conditioner Refreshes & Moisturizes Hair (Category: Fashion) Implication: The Hair Care industry is constantly evolving and introducing new products to treat hair with care. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)