# Drug Detection Preventative measures enter social settings to help expose unwanted tampering. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/drug-detection ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Drug Detection trend? **Drug Detection:** Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 5, 2012 to Jul 22, 2014 - Published: Jul 23, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Drug Detection trend ### Rise of Public and Communal Health Concerns The increase in public and communal health concerns has paved the way for inventions like drug-detecting straws, glasses, cups and stirrers, and drink-analyzing devices that help detect and deter drug use. ### Technology-Enabled Security Technology is enabling security measures like drink-analyzing devices, drug-detection straws and glasses, and other devices that seek to make social settings safer and prevent drug use. ### Self-Detection Society The rise in self-detection indicates that individuals are looking for ways to detect and prevent harmful situations, which has encouraged the creation of inventions such as drug-detection devices. ## What the Drug Detection trend means for industry ### For Healthcare industry Healthcare professionals may look into more public solutions for communal health concerns, such as public drug-detection devices in bars, restaurants, and other public spaces. ### For Technology industry The technology industry can focus on creating innovative devices that deter drug use and detect tampering, such as drink-analyzing devices and anti-drug glassware. ### For Hospitality industry The hospitality industry can use such innovative inventions, which promote safety and security, to showcase their venues as secure and safe spaces for guests. ## Trend signals for Drug Detection Trend score 3.7 out of 10, from popularity 57%, activity 48%, freshness 8%. - Popularity: 57% - Activity: 48% - Freshness: 8% ## Examples of the Drug Detection trend 4 featured examples from Sep 5, 2012 to Jul 22, 2014. - [Drug-Detecting Drinking Straws](https://www.trendhunter.com/trends/antidate-rape-straw): The Anti-Date Rape Straw Helps to Prevent Sexual Assualts (Category: Lifestyle) Implication: Opportunity for establishments to enhance safety measures and provide customers with anti-date rape products. - [Drink-Analyzing Devices](https://www.trendhunter.com/trends/drinkanalyzing-device): The Personal Drink ID Ensures Cocktails are Safe to Drink (Category: Lifestyle) Implication: The personal safety industry can take advantage of the disruptive innovation opportunity offered by drink-analyzing devices to provide enhanced safety solutions. - [Drug-Detecting Cocktail Cups](https://www.trendhunter.com/trends/smart-cups): Smart Cups Helps Ensure Everyone's Drinks are Safe at Parties (Category: Art & Design) Implication: Opportunity for the party supply industry to incorporate safety features, such as drug-detecting cups, into their products to enhance consumer trust and promote safety. - [Roofie-Detecting Glassware (UPDATE)](https://www.trendhunter.com/trends/drinksavvy-collection): The DrinkSavvy Collection Could Help Prevent Date Rape (Category: Lifestyle) Implication: Developing new types of drinkware that incorporate cutting-edge technology for improved drink safety and consumer awareness. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)