# Drive-In Renaissance Drive-in entertainment is experiencing a revival amid the COVID-19 pandemic. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 17, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/drivein-renaissance ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Drive-In Renaissance trend? **Drive-In Renaissance:** Companies are launching special drive-in experiences for events that were previously enjoyed in person. Since it offers little to no physical contact, this form of entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government. ## The consumer insight behind the Drive-In Renaissance trend Government-imposed lockdown measures have restricted entertainment to the home environment and as time progresses, the consumer desire to diversify their experience and share it with a crowd—a feeling all too familiar prior to the COVID-19 outbreak—grows. Mindful of the safety measures and physical distancing rules they have to abide by, individuals are looking for ways to indulge in entertaining experiences without compromising their health or that of others. ## At a Glance - Evidence: 5 featured examples - Articles from: May 14 to Jun 16, 2020 - Published: Jun 17, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Drive-In Renaissance trend ### Drive-In Entertainment Drive-in entertainment is being revisited during the COVID-19 pandemic and will potentially be deployed after lockdown measures are fully lifted by the government. ### Safe and Unique Car-bound Experiences The drive-in trend offers a unique way for people to appreciate art, enjoy live music, and attend festivals safely from the comfort of their own cars. ### Multi-Purpose Drive-In Venues Drive-in venues such as the Royalmount Drive-In Event Theatre are capable of hosting a variety of events and gathering types post-COVID-19 lockdown measures. ## What the Drive-In Renaissance trend means for industry ### For Entertainment Entertainment companies can explore and capitalize on the revival of drive-in experiences to adapt to COVID-19 restrictions. ### For Event Organization Event organizers can consider using drive-in venues as an alternative way of hosting safe events in the current social distancing climate. ### For Art and Culture Drive-in art and cultural experiences such as Gogh by Car offer a novel opportunity for artists, curators, and cultural institutions to share their work in a safe way. ## Workshop question How might you rethink your business operations with respect to current concerns for health and safety? ## Trend signals for Drive-In Renaissance Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 9%. - Popularity: 71% - Activity: 57% - Freshness: 9% ## Examples of the Drive-In Renaissance trend 5 featured examples from May 14 to Jun 16, 2020. - [Drive-In Art Exhibitions](https://www.trendhunter.com/trends/gogh-by-car): Gogh by Car Offers a Safe Way for People to Appreciate Works of Art (Category: Autos) Implication: Art galleries and museums can explore drive-in art exhibitions to attract visitors and offer a safe and immersive art experience. - [Scenic Drive-In Cinema Experiences](https://www.trendhunter.com/trends/drivein-cinema-experience): Neovaude Has Orchestrated a Gothic Drive-In Experience (Category: Pop Culture) Implication: The entertainment industry can capitalize on the resurgence of drive-in cinemas by creating innovative and immersive experiences for moviegoers. - [Convertible Drive-In Theatres](https://www.trendhunter.com/trends/drivein-theatre): C3 and Total Events Announce the Royalmount Drive-In Event Theatre (Category: Business) Implication: Opportunity to reimagine traditional event formats and provide safe and engaging experiences for attendees - [Drive-In Summer Concerts](https://www.trendhunter.com/trends/drive-in-event): Live Talk is Hosting a Social Distance-Friendly Drive-In Event (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new models for delivering immersive entertainment experiences in a socially distant environment. - [Drive-In Music Festivals](https://www.trendhunter.com/trends/drivein-music-festival): The Metamorphosis Drive-In Music Festival Was Recently Hosted in Houston (Category: Pop Culture) Implication: Drive-in events can provide a new stream of revenue, offering a pandemic safe entertainment solution. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)