# Drinkable Omega Omegas are highlighted in health-boosting beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/drinkable-omega ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Drinkable Omega trend? **Drinkable Omega:** Omega-infused beverages are increasingly common as everyday drinks adopt supplements and vitamins to better appeal to health-conscious consumers. Coming in alternative forms like CBD-infused drinks or cocktails, these products are able to cater to consumers' desire to indulge, but responsibly. ## The consumer insight behind the Drinkable Omega trend As consumers become more concerned with their health, they're increasingly conscious of the extra effort it takes to adapt to lifestyles that are better for their overall wellness. Between professional and personal responsibilities, some consumers have a difficult time opting for nutrition over convenience. Thus, products that merge these two benefits cater to "halfway healthy" consumers looking to simplify the process of achieving wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 5, 2018 to Oct 23, 2019 - Published: Oct 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Drinkable Omega trend ### Omega-infused Beverages Offering a simplified way for health-conscious consumers to achieve wellness through daily drinks. ### Functional Beverages Providing health benefits beyond basic hydration, focused on specific health concerns. ### Fruit-Flavored Health Drinks Aiding in nutrient absorption and reducing degradation for increased health benefits. ## What the Drinkable Omega trend means for industry ### For Food and Beverage Innovations in health-focused drinks become increasingly popular for wellness-seeking consumers. ### For Supplements and Vitamins Omega-infused beverages provide new opportunities for supplement and vitamin companies to create innovative products. ### For Alternative Health and Wellness With the merging of indulgence and wellness, alternative health and wellness industries can take advantage of consumers' desire for halfway healthy options. ## Workshop question How could your brand prioritize convenience in the purchase journey or in product experience? ## Trend signals for Drinkable Omega Trend score 3.1 out of 10, from popularity 47%, activity 38%, freshness 9%. - Popularity: 47% - Activity: 38% - Freshness: 9% ## Examples of the Drinkable Omega trend 4 featured examples from Oct 5, 2018 to Oct 23, 2019. - [Alternative CBD Drinks](https://www.trendhunter.com/trends/cannadrink): CannaDrink will be Infused with HempOmega Where CBD Isn't Approved (Category: Lifestyle) Implication: The health and wellness industry can develop alternative products to THC and CBD infused foods and beverages using HempOmega as an ingredient. - [Health-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-beverages): Bio-Up's Drinks Support the Heart & Cholesterol Levels (Category: Lifestyle) Implication: Functional beverages with health benefits are a natural fit in the lucrative health and wellness industry. - [Fruity Omega-Rich Beverages](https://www.trendhunter.com/trends/gomega): Gomega's "Superfusion" Drinks are Full of Antioxidants & Healthy Fats (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new beverages that combine health benefits and appealing flavors to cater to a growing market of health-conscious consumers. - [Sea Buckthorn Berry Cocktails](https://www.trendhunter.com/trends/berry-cocktail1): Chef Anthony Strong from Prairie Boasts a Health-Focused Gin Drink (Category: Art & Design) Implication: The food and beverage industry can explore the potential of incorporating sea buckthorn berries in various dishes and drinks to cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)