# Drinkable Metabolism CPG and QSR brands are offering metabolism-boosting beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/drinkable-metabolism ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Drinkable Metabolism trend? **Drinkable Metabolism:** Brands in the beverage space are offering metabolism-boosting benefits for everyday use, rather than for physical activity-specific purposes alone. These products prioritize both flavor and function, thus catering to a range of consumers rather than only those who prioritize weight-loss or fitness. ## The consumer insight behind the Drinkable Metabolism trend "Weight loss" branding shifts to general wellness and health as consumers' use of social media has introduced them to the "body positive" movement where general physical health is considered to be more important than being thin. Thus, consumers are no longer seeking out promises of losing weight quickly. Instead, they're turning to foods, beverages, and supplements that offer them health-related benefits that can be sustained long-term. By combining nutritious ingredients with long-term promises rather than quick fixes, brands are able to gain the trust of health-minded customers. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 28, 2017 to Oct 18, 2019 - Published: Oct 18, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Drinkable Metabolism trend ### General Wellness and Health Branding Brands are shifting to promote overall health rather than weight loss alone to meet demand from consumers prioritizing sustained health benefits over quick fixes. ### Functional Wellness Beverages Beverage brands are offering functional wellness-related ingredient combinations, such as metabolism-boosting or immunity-enhancing drinks, to cater to health-minded consumers. ### Convenient and Nutritious Powdered Beverages Brands are creating powdered beverages for convenience, featuring nutritious ingredients that benefit metabolism, digestion, inflammation, and anti-aging, as well as stabilize blood sugar levels. ## What the Drinkable Metabolism trend means for industry ### For Food and Beverage F&B industry professionals can innovate by creating metabolism-boosting ingredients and blends that are sustainable, effective, and flavorful. ### For Fitness Fitness industry professionals can collaborate with F&B companies to offer metabolism-enhancing supplements, workout plans, and meal replacement options that cater to an increasingly health-focused consumer base. ### For Wellness Wellness industry professionals can capitalize on the trend of consumers prioritizing overall health and well-being over just weight loss, by offering holistic health services and products that align with this shift in priorities. ## Workshop question How could your company rebrand its promises in a way that's trustworthy to its customers? ## Trend signals for Drinkable Metabolism Trend score 3.6 out of 10, from popularity 51%, activity 48%, freshness 9%. - Popularity: 51% - Activity: 48% - Freshness: 9% ## Examples of the Drinkable Metabolism trend 5 featured examples from Nov 28, 2017 to Oct 18, 2019. - [Metabolism-Boosting Teas](https://www.trendhunter.com/trends/teapigs-trim-tea): The teapigs Trim Tea is Infused with Guarana Seed (Category: Lifestyle) Implication: Companies in the beverage industry can tap into the functional health trend by creating beverages that offer benefits beyond just hydration. - [Resolution-Inspired Juices](https://www.trendhunter.com/trends/nekter-juice-bar): For a Limited Time, Nékter Juice Bar Will Be Offering New Year Drinks (Category: Lifestyle) Implication: Juice bars can seize the opportunity to offer innovative and health-focused beverages that align with consumer resolutions and wellness trends. - [Metabolism-Boosting Vinegar Drinks](https://www.trendhunter.com/trends/drink-vinegar): The Olitalia Drink Vinegars are Made without Added Sugar (Category: Lifestyle) Implication: Incorporate the benefits of Olitalia Drink Vinegars into a range of health and wellness products to meet the needs of health-conscious consumers. - [Metabolism-Boosting Beverages](https://www.trendhunter.com/trends/metabolism-boosting-beverage): Dirty Lemon's Thermogenic Elixir is Formulated with Chromium (Category: Lifestyle) Implication: Dirty Lemon's functional and health-conscious beverages have caught consumers' attention and offer opportunities for innovation and new product development. - [Metabolism-Boosting Beverage Powders](https://www.trendhunter.com/trends/super-powder): Sakara's Super Powder Fights Bloat & Stabilizes Blood Sugar (Category: Lifestyle) Implication: The increasing demand for functional foods that promote health and wellness presents opportunities for businesses to create beverage powders that cater to this growing market, par… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)