# Drinkable Aesthetic The to-go nature of iced beverages makes them a decorative statement. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 30, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/drinkable-aesthetic ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Drinkable Aesthetic trend? **Drinkable Aesthetic:** In a social media-obsessed world, consumers are constantly on the lookout for shareable moments. Iced beverages are a great vehicle for self expression, as the occasion within which they are consumed is typically in public spaces as an indulgence. The idea of iced beverages as a decorative accessory has resulted in aesthetically stylized drinks. This goes beyond packaging, signifying a consumer need for wholly creative products. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 16, 2016 to Oct 24, 2017 - Published: May 30, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Drinkable Aesthetic trend ### Drinkable Aesthetics The trend of aesthetically stylized drinks as a decorative accessory has resulted in the need for wholly creative beverages. ### Nutrient Packed Beverages Consumers crave healthy drink options that highlight natural ingredients and provide a larger dose of plant-based compounds, minerals and nutrients. ### Instagrammable Drinks Social media has motivated the demand for eye-catching and visually appealing beverages that are shareable on social platforms. ## What the Drinkable Aesthetic trend means for industry ### For Food and Beverage Food and beverage innovators can benefit from creating new recipe options that encompass nutrient-packed beverages and increase aesthetic stylization. ### For Hospitality Restaurants, cafes, and hotels can target the Instagrammable drinks trend by creating aesthetic pleasing beverages that are unique in flavor and composition. ### For Wellness Wellness companies can tap into the shift towards nutrient and mineral-rich beverage options that enhance health and wellness on multiple levels. ## Workshop question What is one small tweak or addition you can make to your product or service to make it more memorable? ## Trend signals for Drinkable Aesthetic Trend score 3.9 out of 10, from popularity 59%, activity 50%, freshness 8%. - Popularity: 59% - Activity: 50% - Freshness: 8% ## Examples of the Drinkable Aesthetic trend 6 featured examples from Nov 16, 2016 to Oct 24, 2017. - [Glowing Lavender Lemonades](https://www.trendhunter.com/trends/infinityade): Disneyland Now Serves a Glowing Infinity-Ade (Category: Lifestyle) Implication: Other theme parks could benefit from introducing novelty, Instagram-worthy food and drink options to increase visitor engagement and social media shares. - [Layered Neon Slushies](https://www.trendhunter.com/trends/layered-neon-slushie): This Frozen Drink at Pandora - The World of Avatar Features Popping Boba (Category: Lifestyle) Implication: Opportunity for hotels and resorts to create signature drinks or food items that offer a visually stunning presentation. - [Ombre Superfood Drinks](https://www.trendhunter.com/trends/pink-drink): Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu (Category: Lifestyle) Implication: The Matcha Pink Drink's popularity creates opportunities for both mainstream and specialty beverage companies to create innovative superfood and visually appealing drinks. - [Mineral-Rich Waters](https://www.trendhunter.com/trends/bottled-spring-water): The Blk Water Bottled Spring Water is Packed with Natural Nutrients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate minerals, nutrients, and functional benefits into various beverage products to cater to health-conscious consumers. - [Blue Tea Beverages](https://www.trendhunter.com/trends/blue-tea): The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb (Category: Lifestyle) Implication: Utilizing unique ingredients, like butterfly pea herb, to create visually stunning food and beverages that appeal to consumers who prioritize presentation. - [Kelp-Topped Lattes](https://www.trendhunter.com/trends/merbabe-latte): The Merbabe Latte Features Nutritious Ingredients and a Playful Design (Category: Lifestyle) Implication: Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)