# Rustic Matrimony Seeking a personal connection, couples turn to rustic wedding venues. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/downhome-matrimony ## Key Figures - Trend score: 4.9/10 - Evidence articles: 9 ## What is the Rustic Matrimony trend? **Rustic Matrimony:** Seeking to add more meaning to their weddings, couples are opting for rustic and homey venues that offer a sense of individuality and comfort. This aesthetic choice speaks to a desire for characteristic charm over status appeal. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 20, 2013 to Jun 12, 2015 - Published: May 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rustic Matrimony trend ### Rustic Weddings Couples are opting for rustic and homey wedding venues that offer a sense of individuality and comfort, inspired by a desire for characteristic charm over status appeal. ### Niche Wedding Themes Modern nuptial ceremonies are becoming more niche and non-traditional, allowing couples to incorporate religious and pop culture references into their big day. ### DIY Decor With the rise of bohemian style backyard weddings, DIY decor elements like love lanterns have become increasingly popular as couples look for unique and personal touches for their nuptials. ## What the Rustic Matrimony trend means for industry ### For Wedding Industry As the wedding industry moves away from traditional ceremonies, there is an opportunity for unique venues and businesses to cater to couples seeking distinct and personal wedding experiences. ### For Home Decor Industry The rise of rustic and DIY decor in weddings has led to an opportunity for the home decor industry to create products that can be used for both weddings and everyday home decor. ### For Event Planning Industry The demand for niche and non-traditional wedding themes has opened up opportunities in the event planning industry for planners to create one-of-a-kind experiences for their clients. ## Trend signals for Rustic Matrimony Trend score 4.9 out of 10, from popularity 59%, activity 78%, freshness 8%. - Popularity: 59% - Activity: 78% - Freshness: 8% ## Examples of the Rustic Matrimony trend 9 featured examples from Feb 20, 2013 to Jun 12, 2015. - [Fantasy Novel-Themed Weddings](https://www.trendhunter.com/trends/princess-bride-wedding): This Adorable Couple Ties the Knot in Perfect Princess Bride Wedding (Category: Lifestyle) Implication: The wedding planning industry has an opportunity to cater to couples looking to incorporate unique themes and create one-of-a-kind experiences. - [Plumbing-Themed Weddings](https://www.trendhunter.com/trends/unique-wedding-theme): This Unconventional Couple Chose a Unique Wedding Theme (Category: Lifestyle) Implication: Wedding planners can capitalize on the trend of themed and personalized weddings by offering unique ideas and services to their clients. - [Pagan Wedding Ceremonies](https://www.trendhunter.com/trends/pagan-wedding): This Modern Wedding References Religious Themes (Category: Lifestyle) Implication: The wedding planning industry can tap into the demand for niche wedding experiences and create tailored services for alternative couples. - [Antique Store Weddings](https://www.trendhunter.com/trends/jessi-cruickshank): TV Personality Jessi Cruickshank Marries in Glamorously Playful Style (Category: Lifestyle) Implication: Event planning companies can capitalize on the trend of holding events such as weddings in unique locations, like antique stores. - [Elegant Farmhouse Weddings](https://www.trendhunter.com/trends/equestrian-wedding): This Equestrian Wedding Ceremony is Luxe and Sophisticated (Category: Lifestyle) Implication: Disruptive innovation opportunities to create unique and high-end equestrian wedding experiences. - [DIY Pyramid Lighting](https://www.trendhunter.com/trends/love-lanterns): The Crafty Love Lanterns Add a Romantic Touch to an Outdoor Wedding (Category: Lifestyle) Implication: Incorporating personalized DIY elements into wedding ceremonies that match a client's individual style preferences. - [Charming Southern Weddings](https://www.trendhunter.com/trends/southern-wedding): This Traditional Wedding in the South is Loaded with Custom Details (Category: Lifestyle) Implication: Event planners can offer a customize and personalized wedding planning service to their clients to create the dream wedding. - [Food Truck Wedding Receptions](https://www.trendhunter.com/trends/brooke-holm): Photography Brooke Holm Captured a Rustic Matrimonial Ceremony (Category: Lifestyle) Implication: The wedding planning industry can capitalize on the rise of unconventional trends by offering customizable packages that incorporate unique elements such as taco food trucks. - [Public Woodland Programs](https://www.trendhunter.com/trends/hill-holt-wood): Hill Holt Wood is a Social Enterprise Fostering Green Space for Community (Category: Social Good) Implication: The growth of social woodland enterprises presents opportunities for sustainable business models that prioritize the triple bottom line of social, environmental and economic good. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)