# Down Home Dairy Dairy packaging takes on a rustic look to instill trust in consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Aug 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/down-home-dairy ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Down Home Dairy trend? **Down Home Dairy:** Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 28, 2015 to Jun 17, 2017 - Published: Aug 12, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Down Home Dairy trend ### Heritage-Inspired Packaging Designs Dairy brands are adopting artisan, heritage-inspired packaging designs to communicate a less processed feel that's aligned with changing consumer concerns around animal products. ### Symbolic Dairy Product Packaging Dairy product brands use color-based product variation labeling approach to display variety, allowing consumers to recall their preferred color and the variation of the product they desire. ### Glass Packaging Brands are turning to glass for packaging as a premium, sustainable material that provides a better taste experience and eco-friendliness. ## What the Down Home Dairy trend means for industry ### For Packaging Industry Packaging industries can explore new heritage-inspired designs and symbolic branding for dairy products in keeping with consumer concerns around animal products. ### For Dairy Industry Dairy industry can offer premium and vivid packaging updates with colors and glass formats for a convenient and sustainable on-the-go drinking experience. ### For Food Industry Food industry can use symbolic packaging to communicate better with their consumers and convey trust while exploring glass packaging for a premium and sustainable material aesthetic. ## Workshop question How can your brand create a greater sense of trust and transparency with your consumers? How might you adapt your packaging or messaging techniques? ## Trend signals for Down Home Dairy Trend score 3.2 out of 10, from popularity 30%, activity 58%, freshness 8%. - Popularity: 30% - Activity: 58% - Freshness: 8% ## Examples of the Down Home Dairy trend 4 featured examples from Aug 28, 2015 to Jun 17, 2017. - [Heritage Cheddar Packaging](https://www.trendhunter.com/trends/cheese-company): Maffra Cheese Company Produces Well-Packaged Gourmet Cheese (Category: Lifestyle) Implication: The Maffra Cheese Company's premium cheddar packaging sets a trend for visually appealing packaging in the gourmet food industry. - [Single-Serve Milk Bottles](https://www.trendhunter.com/trends/milk-in-glass-bottles): Rosa Brothers Packages Its Flavored Milk in Glass Bottles (Category: Lifestyle) Implication: Innovative packaging solutions for flavored milk can revolutionize the food and beverage industry by providing enhanced taste experiences and eco-friendly options. - [Artisanal Yogurt Pots](https://www.trendhunter.com/trends/yogurt-pots): Laiterie Chalifoux' Simple Glass Pots Became an Instant Collector's Item (Category: Lifestyle) Implication: Opportunity for dairy producers to capitalize on the demand for artisanal yogurt pots and create unique product offerings. - [Symbolic Dairy Product Packaging](https://www.trendhunter.com/trends/dairy-product): Cathedral City Cheeses Have Been Updated to be Heritage-Focused (Category: Lifestyle) Implication: Companies in the food and beverage industry can implement these packaging trends to keep up with consumer demand for freshness and convenience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)