# Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/double-decadence-20 ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Double Decadence 2.0 trend? **Double Decadence 2.0:** Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 17, 2013 to Aug 14, 2014 - Published: Jul 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Double Decadence 2.0 trend ### Convergence of Fashion and Food The convergence of fashion and food photography has transformed into tangible products that offer truly luxurious experiences, presenting opportunities for food and fashion companies to collaborate in creating indulgent products. ### Edible Designer Products Designer-inspired edible products such as couture ice cream, popsicles, and jewelry present opportunities for luxury brands to expand into the food industry, and for food companies to integrate fashion into their products and marketing strategies. ### Innovative Food Design Innovations in food design such as 3D-printed sugar cubes and animal print-inspired chocolate eggs appeal to consumers seeking unique and whimsical experiences, offering opportunities for food companies to differentiate themselves and appeal to a new market. ## What the Double Decadence 2.0 trend means for industry ### For Food Industry From collaborations with luxury fashion brands to innovative food designs, the food industry can leverage trends to create new and unique products that appeal to consumers seeking indulgent experiences. ### For Luxury Fashion Industry Collaborations with food companies provide luxury fashion brands with opportunities to expand into new markets and differentiate themselves from competitors by offering consumers unique and indulgent products. ### For 3D Printing Industry The use of 3D printing technology in creating intricate and detailed food designs presents opportunities for the 3D printing industry to expand into the food industry, offering innovative solutions for food product design. ## Trend signals for Double Decadence 2.0 Trend score 4.7 out of 10, from popularity 65%, activity 66%, freshness 8%. - Popularity: 65% - Activity: 66% - Freshness: 8% ## Examples of the Double Decadence 2.0 trend 6 featured examples from Apr 17, 2013 to Aug 14, 2014. - [Decadent Designer-Inspired Popsicles](https://www.trendhunter.com/trends/fashion-pop): Lara Atkinson's Fashion Pop Concept Makes Couture Edible (Category: Marketing) Implication: Opportunity for fashion brands to collaborate with food companies and create designer-inspired food products, expanding their brand reach and offering unique experiences to consum… - [Skeletal Sugar Cubes](https://www.trendhunter.com/trends/sugar-cube-designs): The Sugar Lab Has Created 3D-Printed Skulls To Sweeten Your Coffee (Category: Lifestyle) Implication: 3D printing will enable chefs, caterers, and event planners to create extraordinary and intricate features for desserts, hors d'oeuvres, and other culinary displays. - [Scrumptious Confectionery Necklaces](https://www.trendhunter.com/trends/mms-chocolate-necklace): The M&Ms Chocolate Necklace is Sure to Please Chocolate Lovers (Category: Fashion) Implication: Confectionery companies can expand their product offerings by venturing into the jewelry market, creating a unique and playful combination of food and fashion. - [Designer Dairy Desserts](https://www.trendhunter.com/trends/arethusa-dairy): The Arethusa Dairy Collaboration Set to Offer Delicious Ice Cream (Category: Lifestyle) Implication: The collaboration between Arethusa Dairy and a fashion brand could prompt disruptive innovations in dairy production techniques or product offerings. - [Chicken Bone Jewelry](https://www.trendhunter.com/trends/kentucky-for-kentucky): Kentucky for Kentucky is Selling Gold-Plated KFC Bones to Wear (Category: Fashion) Implication: The fashion industry can capitalize on the trend of creating humorous and eco-friendly accessories. - [Wildly Patterned Chocolate Eggs](https://www.trendhunter.com/trends/luxury-easter-eggs): Roberto Cavalli's Luxury Easter Eggs Are on the Wild Side (Category: Lifestyle) Implication: Disruptive innovation opportunity: Embrace unique and unconventional chocolate designs to target a wider range of consumers during festive seasons like Easter. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)