# Domiciliary Retail Brands imitate the comfort of home for an enhanced shopping experience. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 19, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/domiciliary-retail ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Domiciliary Retail trend? **Domiciliary Retail:** E-tail has grown by leaps and bounds over the past decade by appealing to consumer appeal for convenience and shopping from home, which is an aspect that physical retailers are adapting into design with storefronts that mimic residential living to pull shoppers back into stores. The direct attention to comfort and familiarity pushes against the formerly rigid structure of retail design for an experience that welcomes and appreciates patronage in a more intimate way than ever before. ## At a Glance - Evidence: 5 featured examples - Articles from: May 7, 2013 to Feb 14, 2014 - Published: Feb 19, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Domiciliary Retail trend ### Residential Retail Physical retailers are adapting into designs that mimic residential living to pull shoppers back into stores. ### Mobile Retail The Caravan Shop has cleverly taken the idea behind a food truck and applied it to the fashion industry. ### Curated Retail STORY New York City is a shop that's curated like a magazine and changes its central themes. ## What the Domiciliary Retail trend means for industry ### For Interior Design The trend towards residential retail creates opportunities for interior designers to create home-like experiences within physical stores. ### For Fashion Mobile boutiques like the Caravan Shop demonstrate the potential for fashion retailers to explore alternative, cost-effective formats for reaching customers. ### For Marketing Curated retail experiences, like STORIES New York City, provide marketers with innovative ways to create immersive and interactive brand experiences. ## Trend signals for Domiciliary Retail Trend score 5.4 out of 10, from popularity 87%, activity 68%, freshness 8%. - Popularity: 87% - Activity: 68% - Freshness: 8% ## Examples of the Domiciliary Retail trend 5 featured examples from May 7, 2013 to Feb 14, 2014. - [Chic Mobile Boutiques](https://www.trendhunter.com/trends/the-caravan-shop): The Caravan Shop is a Boutique on Wheels (Category: Unique) Implication: The fashion retail industry can explore the idea of mobile boutiques to enhance customer experience and reach new markets. - [Cozy Retailer Lifestyle Villages](https://www.trendhunter.com/trends/urban-outfitters-village): The Urban Outfitters Village is a Town Built by Retailers (Category: Business) Implication: Physical retailers experimenting with new models of delivering retail experiences by adding lifestyle components. - [Life-Sized Dollhouse Installations](https://www.trendhunter.com/trends/grand-central-dollhouse): Grand Central Station Hosts a Huge House to Promote Target (Category: Marketing) Implication: Bringing in-store experiences to public spaces and creating immersive installations to showcase products and increase consumer interaction. - [Love-Centric Shops](https://www.trendhunter.com/trends/story-new-york-city): The STORY New York City Shop is Hosting an Installation All About Love (Category: Lifestyle) Implication: The curated shopping concept of STORY New York City could be applied to various retail sectors to offer consumers a dynamic and engaging shopping experience. - [Exquisitely Basal Boutiques](https://www.trendhunter.com/trends/melinda-gloss-by-cigu): The Melinda Gloss by Cigue Store Boasts a Focus on Menswear Design (Category: Fashion) Implication: There are opportunities for architects and designers to create innovative retail spaces that focus on minimalism, incorporating audio-visual cues, and a chic industrial feel. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)