# Domestic Flight Reaching limits for levels of luxury, airlines turn to offer domestic conveniences. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 15, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/domestic-flight ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Domestic Flight trend? **Domestic Flight:** Having exhausted the level of luxury currently possible, airlines are evolving in-flight services to be more useful and realistic than over-the-top amenities. Complementary to current offerings, the services offer an enhanced level of domesticity with amenities that deliver a familiar experience for travelers rather than one that's too lavish. This speaks to an overall pattern of lesscapism, as vacation becomes less about the exotic or extravagant, and more about basic comfort. ## At a Glance - Evidence: 4 featured examples - Articles from: May 15, 2013 to Apr 21, 2015 - Published: Jan 15, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Domestic Flight trend ### New Level of In-Flight Luxury Airlines are offering domestic amenities to their premium passengers, catering to their needs for a more personalized and familiar travel experience. ### Future-Focused Entertainment Systems Android-based in-flight entertainment systems are facilitating customers with greater choices and enabling passengers to watch high-definition content on flights. ### Expansive and Exclusive First Class Services Airlines are catering to high-end customers with ultra-premium in-flight services, including luxurious accommodations, full-sized bedrooms, and personalized butler service. ## What the Domestic Flight trend means for industry ### For Airlines Airlines are the primary players in the evolution of the in-flight luxury experience. ### For Hospitality Airlines are taking inspiration from the hospitality industry to provide more domestic amenities to travelers. ### For Mobile Devices and Entertainment Airlines are adopting advanced entertainment systems, particularly Android-based ones, to offer a more personalized experience to passengers. ## Trend signals for Domestic Flight Trend score 4.4 out of 10, from popularity 62%, activity 63%, freshness 8%. - Popularity: 62% - Activity: 63% - Freshness: 8% ## Examples of the Domestic Flight trend 4 featured examples from May 15, 2013 to Apr 21, 2015. - [Airline Shisha Services](https://www.trendhunter.com/trends/emirates-airline): Emirates Airlines Now Offers Passengers Everything from Spas to Shisha (Category: Luxury) Implication: Airlines can create new opportunities for revenue and differentiation by offering unique, luxury experiences for their passengers as Emirates has done with its shisha service. - [Luxe Flight Services](https://www.trendhunter.com/trends/etihad-residences): The Etihad Residences Class Mimics Expensive Hotel Accomodations (Category: World) Implication: Airlines, especially those that cater to high-end clientele, have the opportunity to innovate their services and provide a new level of luxury travel experience. - [Luxurious Travel Accommodations](https://www.trendhunter.com/trends/bmw-first-class): BMW First Class Creates a Phenomenally Ostentatious Way to Fly (Category: Autos) Implication: Disrupt the aviation industry by offering exclusive and high-end travel experiences that cater to individuals looking for luxurious travel options. - [Android-Powered Airlines](https://www.trendhunter.com/trends/androidpowered): Norwegian Launches an Android-Powered in-Flight Entertainment System (Category: Tech) Implication: Airlines can explore the adoption of android-powered passenger systems to differentiate their in-flight entertainment offerings and provide a more engaging experience for traveler… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)