# American Adventurism Craving escapism, consumers opt for adventure within their own country. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Nov 6, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/domestic-adventurism ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the American Adventurism trend? **American Adventurism:** While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 6 to Oct 31, 2014 - Published: Nov 6, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the American Adventurism trend ### Domestic Adventure Travel Consumers are looking for adventure options within their own country that are easier on the wallet. ### Eco-Tourism There is an increased demand for sustainable travel options that prioritize preserving natural habitats. ### Extreme Adventure Sports Adrenaline junkies are seeking out new and daring sports activities that push the limits of traditional sports experiences. ## What the American Adventurism trend means for industry ### For Tourism Travel providers can focus on offering more affordable domestic travel options with unique and adventurous experiences. ### For Hospitality Eco-friendly hotels and lodges can emphasize sustainable practices and offer eco-tourism packages to attract environmentally-conscious travelers. ### For Sports and Recreation Companies can create new experiences that cater to extreme sports enthusiasts seeking unique adventure activities. ## Trend signals for American Adventurism Trend score 1.9 out of 10, from popularity 20%, activity 30%, freshness 8%. - Popularity: 20% - Activity: 30% - Freshness: 8% ## Examples of the American Adventurism trend 4 featured examples from Oct 6 to Oct 31, 2014. - [Sky High Sport Excursions](https://www.trendhunter.com/trends/heli-skiing-in-alaska): Heli-Skiing in Alaska is a Dare-Devil's Adventure (Category: Lifestyle) Implication: Companies in the winter sports industry can capitalize on the growing demand for extreme winter activities such as heli-skiing. - [Sportfishing-Specializing Accomodations](https://www.trendhunter.com/trends/alaska-lodge): This Alaska Lodge is on the Banks of the Kenai River (Category: World) Implication: Providing sustainable, specialized and experiential accommodation in ecotourism destinations. - [Alaskan Wildlife Expeditions](https://www.trendhunter.com/trends/national-geographic-expedition): This National Geographic Expedition Explores the Arctic State (Category: World) Implication: The camera equipment industry can capitalize on the expedition trend by developing durable and weather-resistant cameras and accessories specifically designed for Arctic wildlife… - [Canine Companion Roadtrips](https://www.trendhunter.com/trends/three-friends-two-dogs): Three Friends, Two Dogs and One Futon Embark on a Journey (Category: Fashion) Implication: The road trip trend of embracing the outdoors as a living space presents opportunities for outdoor furniture companies to design and create durable, stylish, and portable furnitur… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)