# Dolled Collaboration Collaborations with the Barbie brand are revamped in the age of social media. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 17, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dolled-collaboration ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Dolled Collaboration trend? **Dolled Collaboration:** Branded collaborations with Barbie are on the rise in industries that include everything from cosmetics to engineering. This approach allows companies that collaborate with Barbie an opportunity to directly and explicitly target Millennial and Gen Z demographics. ## The consumer insight behind the Dolled Collaboration trend Millenials and Gen Z experience an overlap in certain spaces like pop culture. While nostalgia is the primary catalyst for the former, novelty in design catches the attention of the latter. This not only establishes strong demand for given products/services, but it also makes for a niche space where members of these demographics are eager to share their personal experiences with one another--on social media and beyond. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 23, 2017 to Jun 1, 2020 - Published: Jul 17, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Dolled Collaboration trend ### Nostalgic Collaborations Brands are collaborating with nostalgic icons like Barbie to target Millennial and Gen Z demographics, providing more opportunities for cross-industry collaborations. ### STEM Education Barbie's partnership with Tynker to teach coding skills to girls through Robotics Engineer Barbies demonstrates an opportunity for more education and gender inclusion in STEM-related industries. ### Ethnic and Inclusive Fashion The Hayley Elsaesser x Barbie collaboration promotes playfulness, empowerment, and inclusivity with a line of whimsically patterned designs featuring diverse Barbies, revealing an opportunity for more brands to embrace diversity and inclusivity in fashion. ## What the Dolled Collaboration trend means for industry ### For Fashion Branded collaborations with Barbie offer fashion companies the opportunity to present a nostalgic-yet-modern aesthetic to target Millennial and Gen Z demographics. ### For Beauty Barbie's influence on cosmetics collaborations like GLAMGLOW's SUPERMUD mask and NCLA's vegan and cruelty-free makeup collections offer a chance for beauty brands to promote a youthful and playful brand image. ### For Education Barbie's Robotics Engineer partnership with Tynker opens up more doors for STEM education and diversity, allowing for more opportunities to engage young girls and women in these industries. ## Workshop question Conceptualize a Barbie-based collaboration that your brand could produce to target Millennials and Gen Z. ## Trend signals for Dolled Collaboration Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 9%. - Popularity: 73% - Activity: 67% - Freshness: 9% ## Examples of the Dolled Collaboration trend 6 featured examples from Nov 23, 2017 to Jun 1, 2020. - [90s-Inspired Barbie Streetwear Collaborations](https://www.trendhunter.com/trends/barbie-and-puma): Barbie and PUMA Have Collaborated on a Collection (Category: Fashion) Implication: Fashion industry can explore collaborations with iconic brands like Barbie to create unique and nostalgic collections that resonate with consumers. - [Barbie Face Masks](https://www.trendhunter.com/trends/supermud-mask): GLAMGLOW is Introducing Barbie Fans to Its Iconic SUPERMUD Mask (Category: Fashion) Implication: The Barbie x GLAMGLOW collaboration presents an opportunity for beauty and cosmetics companies to collaborate with popular brands and create unique, eye-catching products that res… - [Whimsically Patterned Fashion](https://www.trendhunter.com/trends/hayley-elsaesser1): Hayley Elsaesser's New Line is in Collaboration with Barbie (Category: Fashion) Implication: The fashion retail industry could benefit from carrying limited edition collaborative collections to drive sales and bring in new customer segments. - [Barbie Streetwear Collaborations](https://www.trendhunter.com/trends/missguided-and-barbie): Missguided and Barbie Teamed Up for a Second Collaboration (Category: Fashion) Implication: Collaborating with streetwear trends and exploring flexible fashion options presents disruptive innovation opportunities in the fashion industry. - [Robotics Engineer Barbies](https://www.trendhunter.com/trends/robotics-engineer-barbie): Barbie has Partnered with Tynker to Teach Kids About Coding (Category: Life-Stages) Implication: The Robotics Engineer Barbies contribute to the education industry by promoting STEM learning and coding skills. - [Barbie-Inspired Makeup Collections](https://www.trendhunter.com/trends/barbieinspired-makeup-collection): NCLA released a 90s-inspired Barbie Makeup Collection (Category: Fashion) Implication: The beauty industry is always in search of new and imaginative ways to draw in consumers by tapping into their sense of nostalgia and self-expression. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)