# Body-Positive Playtime Dolls are adapted to reflect more realistic body types. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Feb 8, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/doll-diversity ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Body-Positive Playtime trend? **Body-Positive Playtime:** As media and advertising shifts to better reflect a more body-positive sentiment, this is extending to the offerings of toy brands as well, even for products like fashion dolls that aren't historically focused on realism. Parents, especially millennial parents, are careful about the message toys send to their children, leading to a demand for offerings that more closely reflect a variety of shapes and sizes. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 3, 2016 to Feb 2, 2017 - Published: Feb 8, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Body-Positive Playtime trend ### Body-Positive Toy Movement Parents' increasing concern over the messages toys send to children has sparked a demand for offerings that more closely reflect a variety of body types. ### Inclusive Toy Advertising More brands are making attempts to use more diverse models and promote the value of self-love. ### Diverse Doll Collections The fashion doll industry is creating new collections that feature a diverse array of body types and skin tones that better represent more people. ## What the Body-Positive Playtime trend means for industry ### For Toy Manufacturing Toy manufacturers have an opportunity to create new products that reflect changing attitudes towards body positivity. ### For Advertising Advertising professionals can help brands incorporate messages of body positivity and inclusivity into their campaigns. ### For Retail Retailers that carry fashion dolls and toys can capitalize on the demand and sales of body-positive toys and diverse collections. ## Workshop question How are the priorities of your consumer evolving and how does your brand messaging align with those changing concerns? ## Trend signals for Body-Positive Playtime Trend score 4.1 out of 10, from popularity 58%, activity 57%, freshness 8%. - Popularity: 58% - Activity: 57% - Freshness: 8% ## Examples of the Body-Positive Playtime trend 4 featured examples from Mar 3, 2016 to Feb 2, 2017. - [Body-Positive Doll Collections](https://www.trendhunter.com/trends/barbie-fashionistas): The New Barbie Fashionistas Collection Features Diverse Body Types (Category: Life-Stages) Implication: Opportunity for toy companies to create more inclusive and diverse doll collections that cater to a wider range of children. - [Body-Positive Barbie Dolls](https://www.trendhunter.com/trends/ashley-graham-barbie): The Ashley Graham Barbie Was Designed with Thighs That Touch (Category: Pop Culture) Implication: Toy companies can disrupt the traditional doll market by creating more diverse and inclusive dolls that address the need for positive messaging like Mattel's new shape and body po… - [Body Positive Bikini Campaigns](https://www.trendhunter.com/trends/nofomo): The '#nofomo' Campaign Encourages Women to Embrace Their Body (Category: Marketing) Implication: Toy manufacturers can seize the opportunity to disrupt the industry by creating more inclusive dolls that better represent diverse body types and races. - [Figurine Leg Braces](https://www.trendhunter.com/trends/leg-brace): Shishka Bob Design Doll Injury Braces Help Children Feel More Normalized (Category: Life-Stages) Implication: Disruptive innovation opportunity for toy manufacturers to create accessories that encourage rehabilitation and normalize injury for children using playthings. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)