# Documentary Community Internet culture transforms the experience of watching documentaries. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 12, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/documentary-community ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Documentary Community trend? **Documentary Community:** Internet culture has heavily influenced the way users consume and create media, a phenomenon which extends to the genre of documentary. Not only do users have an active, often crowdsourced say in what type of content they'd like to see, they are also able to interact with the films in a more dynamic way. The Internet has successfully transformed documentary watching into a community-oriented experience. ## At a Glance - Evidence: 5 featured examples - Articles from: May 28, 2014 to Mar 29, 2016 - Published: Nov 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Documentary Community trend ### Crowdsourced Content Creation The increasing involvement of online communities in the creation of documentaries and tech-related content is paving the way for companies to incorporate the ideas of their consumers and produce more engaging, user-centric content. ### Senior-Engaging Campaigns More companies should create campaigns dedicated to connecting with seniors and increasing their use of social media, a largely untapped market with immense potential for brands to build loyalty and increase sales. ### Collaborative Disability Awareness Initiatives Brands can make a difference by creating safe spaces online for those suffering from mental illnesses or disabilities to connect with like-minded individuals and further awareness of these often-trivialized conditions. ## What the Documentary Community trend means for industry ### For Entertainment The documentary community and its steady growth is an indication for potential investments and innovations from many entertainment companies. ### For Telecommunications Skype demonstrates how telecommunications applications such as video conferencing can serve as a tool for content creation and marketing campaigns, while opening up opportunities for collaborations and sponsorships. ### For Social Media Various industries can benefit from creating social media campaigns and platforms that address social issues and contribute to the betterment of society, increasing brand reputation and loyalty among consumers. ## Workshop question What about your brand or product encourages passive consumption from the consumer, and how can you transform it to something more dynamic and collaborative? ## Trend signals for Documentary Community Trend score 3.6 out of 10, from popularity 64%, activity 35%, freshness 8%. - Popularity: 64% - Activity: 35% - Freshness: 8% ## Examples of the Documentary Community trend 5 featured examples from May 28, 2014 to Mar 29, 2016. - [Online Documentary Review Clubs](https://www.trendhunter.com/trends/documentary-review): The Influence Film Forum is Where Documentary Lovers Unite (Category: Pop Culture) Implication: Film production companies and streaming platforms can collaborate with online documentary review clubs to promote and distribute documentaries. - [Senior-Engaging Social Media Campaigns](https://www.trendhunter.com/trends/the-sunday-grannies): Vodafone's The Sunday Grannies Makes an Impact on Elderly (Category: Life-Stages) Implication: Opportunity to increase smartphone sales by targeting a new, previously untapped market. - [Webcam Chat Videos](https://www.trendhunter.com/trends/webcam-chat-video): JacksGap Skype Documentary Features Unique Users of the Communication Platform (Category: Tech) Implication: The telecommunications industry can take advantage of the growing demand for communication platforms that offer features like video chat and virtual meetings. - [Crowdsourced Documentary Series](https://www.trendhunter.com/trends/technology-documentary): This Technology Documentary is Built On Ideas From Redditors (Category: Tech) Implication: Social media platforms can leverage crowdsourcing to create original content and engage their communities. - [Collaborative OCD-Awareness Initiatives](https://www.trendhunter.com/trends/ocd-experiences): This Platform Allows Users to Share Their OCD Experiences (Category: Lifestyle) Implication: Mental health services can improve their offerings by creating online communities and support groups that offer empathy, judgment-free listening, and peer-to-peer connections. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Pop Culture - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Divisional Rivalry Uniforms](https://www.trendhunter.com/trends/rivalries-uniform) - [Y2K Water Shoe Revivals](https://www.trendhunter.com/trends/pw-water-moc) All articles: [Pop Culture](https://www.trendhunter.com/popculture)