# Doctor Design Doctors put their name behind cosmetic and fashion items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 17, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/doctor-design ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Doctor Design trend? **Doctor Design:** Though many cosmetic and fashion products are conceptualized with research and expertise, particularly when it comes to their safety, that expertise is now being brought to the forefront as doctors create and put their name on cosmetic and fashion items. These brands are able to enter their respective markets in a way that automatically establishes trust between the company and the customer. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 19, 2016 to Aug 17, 2018 - Published: Aug 17, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Doctor Design trend ### Expert-Endorsed Products Doctors and other medical experts are creating and endorsing cosmetic and fashion products, allowing companies to establish trust with customers based on the expertise behind these products. ### Health-Backed Cosmetics Cosmetic companies are turning towards doctors for help in creating products based on sound scientific research to enhance and restore youthful properties. ### Innovative Footwear Design Podiatric surgeons are designing shoes with supportive insoles and ergonomic construction, melding the worlds of fashion and podiatry together. ## What the Doctor Design trend means for industry ### For Cosmetics Expert-endorsed cosmetics are a growing trend, allowing companies to leverage expert research in their product development. ### For Fashion Podiatric surgeons are turning to design shoes, offering innovative, supportive footwear design for both men and women. ### For Healthcare Doctors are endorsing and appearing on cosmetic and fashion products, leveraging their expertise to create health-backed products. ## Workshop question How could your brand enhance trust with its consumers? ## Trend signals for Doctor Design Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 8%. - Popularity: 68% - Activity: 51% - Freshness: 8% ## Examples of the Doctor Design trend 4 featured examples from Oct 19, 2016 to Aug 17, 2018. - [Science-Backed Moisturizers](https://www.trendhunter.com/trends/resveratrol-lift): The Resveratrol Lift Collection Was Designed by a Harvard Scientist (Category: Life-Stages) Implication: The skincare industry as a whole has an opportunity to innovate by incorporating scientific research into their product development and marketing strategy. - [Acne-Treating Foundations](https://www.trendhunter.com/trends/foundation-for-oily-skin): Oxygenetix's Foundation for Oily Skin Contains Salicylic Acid and SPF (Category: Fashion) Implication: The cosmetics industry can explore the development of advanced breathable formulas to meet the demand for healthy skin and complete coverage. - [Surgeon-Designed Shoes](https://www.trendhunter.com/trends/marion-parke): Marion Parke's High Heel Styles Have Contoured Insoles to Support the Foot (Category: Fashion) Implication: The fashion industry can adapt to create women-centered fashion products that prioritize comfort and health. - [Doctor-Recommended Flip-Flops](https://www.trendhunter.com/trends/supportive-sandals): FitFlop's Supportive Sandals are Designed for Problematic Feet (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate 3D printing technology to manufacture customizable and precise-fit sandals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)