# DIY Self-Serve Consumers search for discrete ways to consume alcohol on-the-go. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-selfserve ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the DIY Self-Serve trend? **DIY Self-Serve:** Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 6, 2014 to May 5, 2015 - Published: May 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the DIY Self-Serve trend ### DIY alcohol consumption Consumers are turning to DIY methods to discreetly travel and transport wine, spirits, and beer. ### Single-serve and portable packaging Innovative packaging designs are emerging to make it easy to serve alcohol on-the-go. ### Dual-chamber technology Companies are developing technology to separate powder and liquid until it is ready to be consumed. ## What the DIY Self-Serve trend means for industry ### For Alcoholic Beverages Industry The alcoholic beverages industry can explore single-serve and DIY packaging for on-the-go consumers. ### For Packaging Industry The packaging industry can develop portable, innovative, and discreet packaging designs for convenience. ### For Pharmaceutical Industry The pharmaceutical industry can adapt dual-chambered bottled technologies for delivering medicine and nutrition supplements. ## Workshop question How is your brand catering to the busy, on-the-go consumer? ## Trend signals for DIY Self-Serve Trend score 4.2 out of 10, from popularity 61%, activity 58%, freshness 8%. - Popularity: 61% - Activity: 58% - Freshness: 8% ## Examples of the DIY Self-Serve trend 5 featured examples from Feb 6, 2014 to May 5, 2015. - [Clever Can Concealers](https://www.trendhunter.com/trends/hideabeer): These Hide-a-Beer Sleeves Keep Your Outdoor Booze a Secret (Category: Lifestyle) Implication: The alcoholic beverages industry can explore new opportunities by investing in innovative concealment products like Hide-a-Beer sleeves. - [Baked Booze Covers](https://www.trendhunter.com/trends/alcohol-in-bread): You Can Conceal Your Alcohol in Bread Where It's Considered a Contraband Drink (Category: Lifestyle) Implication: The trend of concealing alcohol in baked goods calls for disruptive innovation in the security and law enforcement industry to develop better detection methods and prevent smuggli… - [Dual-Chamber Energy Bottles](https://www.trendhunter.com/trends/new-shaker): Amerigo Labs' New Shaker Separates Powder and Liquid Until Opening (Category: Lifestyle) Implication: Amerigo Labs' dual-chamber energy bottles have the potential to revolutionize beverage packaging, particularly in the energy drink market. - [Topsy-Turvy Drink Containers](https://www.trendhunter.com/trends/drink-packaging-design): This Concept Drink Packaging Design Features Single RTD Portions (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore unique packaging solutions to improve product functionality, convenience, and brand experience. - [Discreet Beer Coolers](https://www.trendhunter.com/trends/paper-bag-cooler): This Paper Bag Cooler Keeps Public Drinking Subtle (Category: Lifestyle) Implication: The discreet beer cooler trend highlights the need for innovative beverage packaging solutions that are both functional and concealable. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)