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# DIY Luxury
Investing more money, time and effort as a sign of luxury.

By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Dec 9, 2009, updated May 12, 2010 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-luxury-investing-more-money-time-and-effort-as-a-sign-of-luxury

## Key Figures

- Trend score: 4.0/10
- Evidence articles: 7

## What is the DIY Luxury trend?

**DIY Luxury:** Rather than getting crafty to save a penny, these items cost more to DIY, but therein lies their appeal. While adding a personal touch could be a way to tighten the purse strings, in the case of these DIY luxuries, the focus is on putting time, money and effort into guaranteeing uniqueness--a luxury not all can afford.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Apr 4 to Dec 10, 2009
- Published: Dec 9, 2009
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Themes within the DIY Luxury trend

### Luxury DIY

Investing more money, time and effort as a sign of luxury in DIY projects.

### Personalization

Customization allows individuals to create unique products suited to their personal tastes and preferences.

### Health and Wellness

Increasing focus on better diets, lifestyles, and overall wellness as a priority in consumer choices.

## What the DIY Luxury trend means for industry

### For Fashion

Customization and personalization of clothing items, including luxury DIY options.

### For Home Goods

DIY projects for home decor and entertaining, such as DIY LED tables for dinner parties.

### For Food and Beverage

DIY gourmet meal preparation and health-conscious advent calendars for the holiday season.

## Trend signals for DIY Luxury

Trend score 4.0 out of 10, from popularity 59%, activity 53%, freshness 8%.

- Popularity: 59%
- Activity: 53%
- Freshness: 8%

## Examples of the DIY Luxury trend

7 featured examples from Apr 4 to Dec 10, 2009.

- [Handmade Advent Calendars](https://www.trendhunter.com/trends/handmade-advent-calendars): DIY Fillings are a Creative Way to Count Down to X-Mas (Category: Life-Stages)
  Implication: Opportunity for handmade goods businesses to create and sell unique and creative advent calendars.
- [DIY Studded Pumpkins](https://www.trendhunter.com/trends/eddie-borgo): Eddie Borgo Puts Signature Look on Halloween Staple (Category: Art & Design)
  Implication: Craft supply stores can capitalize on the trend by offering a wide range of studded pumpkin kits and related DIY supplies.
- [DIY Glow Dining](https://www.trendhunter.com/trends/evil-mad-scientist-led-table): Evil Mad Scientist Shows You How to Brighten Up Your Table With LEDs (Category: Art & Design)
  Implication: Disruptive innovation opportunity for home decor brands to incorporate LED lighting into their product offerings, enabling consumers to transform their dining spaces.
- [Coloring On Clothing](https://www.trendhunter.com/trends/colouring-dress): Soepboer & Schuurman Let You Personalize Your Prints (Category: Art & Design)
  Implication: Fashion designers and retailers can expand their product offerings by incorporating customizable clothing options, creating a more personalized experience for consumers.
- [Luxury DIYs](https://www.trendhunter.com/trends/handmade-patchwork-neckties): Handmade Patchwork Neckties Make Eye Catching Accessories (Category: Fashion)
  Implication: Disruptive innovation opportunity: Redefining the market for fashion accessories by offering handmade, eye-catching products that stand out from mass-produced alternatives.
- [Luxury DIY Bags](https://www.trendhunter.com/trends/fendi-do-it-yourself): Fendi Do-It-Yourself Baguette Mezzo Punto Makes You a Designer (Category: Luxury)
  Implication: The fashion retail industry can benefit from the trend of luxury DIY bags by offering customizable options within their product range, attracting creative and design-savvy custome…
- [DIY Gourmet Meals](https://www.trendhunter.com/trends/peanut-butter-maker): The Peanut Butter Maker Lets You Enjoy Fresh Peanut Butter in the Privacy of You (Category: Art & Design)
  Implication: Opportunity for disruptive innovation in the kitchen appliance industry by designing user-friendly machines that make homemade gourmet meals more accessible to consumers.

## Recent trend clusters

- [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design)
- [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle)
- [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos)
- [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle)

## Trending in Art & Design

- [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes)
- [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables)
- [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division)
- [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot)

All articles: [Art & Design](https://www.trendhunter.com/artdesign)
