# DIY Infuser Convenient appliances allow for healthier infused drink options. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 20, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-infuser ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the DIY Infuser trend? **DIY Infuser:** The popularity of fruit-infused waters, sodas and alcohol in the CPG space has created demand for DIY water infusion devices. These kitchen appliances and portable tools make DIY produce infusions simpler and customizable--while catering to health and budget-conscious consumers. ## The consumer insight behind the DIY Infuser trend Influenced by inflation, social media and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants. As rising food costs impact more consumers--appliances and apps that help them save on everyday "indulgences" they'd normally buy in-store are becoming more popular. ## At a Glance - Evidence: 4 featured examples - Articles from: May 4, 2022 to Sep 28, 2023 - Published: Nov 20, 2023 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the DIY Infuser trend ### DIY Water Infusion Devices The popularity of fruit-infused waters, sodas, and alcohol in the CPG space has created demand for DIY water infusion devices. ### At-Home Food Experimentation Influenced by inflation, social media, and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants. ### Appliances and Apps for Cost-saving Indulgences As rising food costs impact more consumers, appliances and apps that help them save on everyday 'indulgences' they'd normally buy in-store are becoming more popular. ## What the DIY Infuser trend means for industry ### For Consumer Packaged Goods (CPG) The popularity of fruit-infused waters, sodas, and alcohol in the CPG space has created demand for DIY water infusion devices. ### For Home Appliance Manufacturing DIY water infusion devices are creating opportunities for home appliance manufacturers to cater to health and budget-conscious consumers. ### For Mobile App Development As rising food costs impact more consumers, there is an opportunity for mobile app developers to create apps that help users save on their everyday 'indulgences'. ## Workshop question How could your brand better cater to the shift toward convenient at-home cooking? ## Trend signals for DIY Infuser Trend score 5.6 out of 10, from popularity 77%, activity 73%, freshness 19%. - Popularity: 77% - Activity: 73% - Freshness: 19% ## Examples of the DIY Infuser trend 4 featured examples from May 4, 2022 to Sep 28, 2023. - [Fruit-Squeezing Water Bottles](https://www.trendhunter.com/trends/pressa-bottle): The Pressa Bottle Squishes Fruit to Maximize Infusion (Category: Art & Design) Implication: The Pressa Bottle disrupts traditional beverage industries by enabling personalized drink creation. - [Portable Water Infusion Blenders](https://www.trendhunter.com/trends/magic-bullet-portable-blender): The Magic Bullet Portable Blender Has a Multifunctional Design (Category: Tech) Implication: The popularity of portable blenders like the Magic Bullet creates opportunities for companies in the health and wellness industry to cater to on-the-go consumers. - [Combination Modular Bottles](https://www.trendhunter.com/trends/berry-bottle): The Berry Bottle is an All-in-One Modular Bottle for Any Adventure (Category: Lifestyle) Implication: The modular and versatile design of the Berry Bottle makes it an appealing choice for outdoor enthusiasts who seek a single bottle that can adapt to various needs during their adv… - [Five-Stage Reverse Osmosis Systems](https://www.trendhunter.com/trends/bluevua-ro100ropotlite): The Bluevua RO100ROPOT-Lite is Countertop-Ready (Category: Lifestyle) Implication: Reverse osmosis water filtration systems like the Bluevua RO100ROPOT-Lite are disrupting the home appliance industry with compact designs and advanced features. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)