# DIY Fast Food Frugality Modern foodies favor at-home takes on consumer franchise cuisine. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 28, 2013, updated Apr 1, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-fast-food ## Key Figures - Trend score: 4.1/10 - Evidence articles: 10 ## What is the DIY Fast Food Frugality trend? **DIY Fast Food Frugality:** Though the recession is over, cautious consumers still relish in the opportunity to save wherever they can. This is reflected in all industries, most recently within the realm of food. Foodies are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture. This also allows for consumers to customize the cuisine to suit their own diet restrictions and tastes. ## At a Glance - Evidence: 10 featured examples - Articles from: Feb 15, 2013 to Nov 18, 2014 - Published: Mar 28, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the DIY Fast Food Frugality trend ### DIY Food Consumers are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture, allowing for consumers to customize the cuisine to suit their own diet restrictions and tastes. ### Healthy Alternatives Food bloggers and companies are coming up with recipes for foods and drinks normally considered unhealthy but with healthier ingredient options, such as using natural sweeteners and non-dairy milk. ### Homebrewing Homebrewing kits are becoming increasingly popular, offering beer lovers the chance to make their own customized, homemade brews in a stress-free and easy-to-use manner. ## What the DIY Fast Food Frugality trend means for industry ### For Food and Beverage DIY food trends and healthy alternatives are disrupting traditional food and beverage businesses, prompting them to think outside the box and offer customizable and healthier options. ### For DIY and Crafting People are becoming more interested in creating things from scratch, from food to clothing. The trend towards DIY has been growing steadily over the years and is expected to continue. ### For Health and Wellness Health-conscious consumers are driving demand for healthier ingredients in food and beverages, leading to a surge in natural and organic products. ## Trend signals for DIY Fast Food Frugality Trend score 4.1 out of 10, from popularity 61%, activity 55%, freshness 8%. - Popularity: 61% - Activity: 55% - Freshness: 8% ## Examples of the DIY Fast Food Frugality trend 10 featured examples from Feb 15, 2013 to Nov 18, 2014. - [DIY Creme Eggs](https://www.trendhunter.com/trends/diy-creme-eggs): This Recipe Inspired by Cadbury's Chocolate Eggs is Perfect for Easter (Category: Lifestyle) Implication: Disruptive innovation opportunity for food and beverage companies to create and market DIY food products. - [DIY Healthy Gummy Bears](https://www.trendhunter.com/trends/gummy-candies): Blogger Undressed Skeleton Shows How to Make Healthy Gummy Candies (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to innovate by offering more healthy and customizable snack options that use natural ingredients. - [DIY Beer Brewing Kits](https://www.trendhunter.com/trends/beer-brewing-kit): The BrewSmith Kit Lets Beer Lovers Brew Their Own Ales at Home (Category: Lifestyle) Implication: Food and beverage companies can explore partnerships with home brewing kit manufacturers to offer branded kits for enthusiasts. - [Vegan Chocolate Delights](https://www.trendhunter.com/trends/vegan-chocolate): Vegan Chocolate Snickers are the Perfect Tasty Snack (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing trend of vegan and plant-based snacks by introducing a variety of innovative and delicious options. - [Frothy St. Patricks Snacks](https://www.trendhunter.com/trends/shamrock-shake): The Homemade Shamrock Shake is Made with Creamy Ingredients (Category: Special) Implication: Opportunity for food and beverage companies to create and market healthier alternatives to popular fast food items. - [Sweet-Savory Snack Tutorials](https://www.trendhunter.com/trends/homemade-cheezits): The Homemade Cheez-Its Work in Diverse Flavors (Category: Lifestyle) Implication: Innovation opportunities for creating customizable, healthier and unique snacks for consumers. - [Homemade Fish-Shaped Crackers](https://www.trendhunter.com/trends/goldfish-crackers): This Homemade Goldfish Crackers Recipe is Simple and Quick (Category: Lifestyle) Implication: The food industry has opportunities to innovate and capitalize on the trend of DIY snacks by offering pre-packaged, easy-to-make mixes that cater to consumers who prefer making th… - [Kombucha Tea Brewing Sets](https://www.trendhunter.com/trends/kombucha-brew-kit): This Kombucha Brew Kit is Perfect for Health Aficionados (Category: Lifestyle) Implication: The beverage industry can incorporate kombucha into their product lines to take advantage of the growing interest in healthy and probiotic drinks. - [Healthy Frosty Milkshakes](https://www.trendhunter.com/trends/wendys-frosty): This DIY Wendy's Frosty Tastes Just as Good as the Real Thing (Category: Lifestyle) Implication: This industry can take advantage of the trend towards healthier food and beverage options by developing and promoting products with healthier ingredients and lower calorie and sug… - [DIY Pumpkin Coffee](https://www.trendhunter.com/trends/pumpkin-coffee): This Recipe Explains How to Make the Infamous Fall Flavored Hot Beverage (Category: Lifestyle) Implication: There is an opportunity to innovate and expand the pumpkin flavored product market in the food and beverage industry by offering unique and diverse pumpkin spiced products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)