# DIY Fashion Rediscovering the art of personal clothing creation. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 3, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-enrobement-rediscovering-the-art-of-sewing-and-clothing-creation ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the DIY Fashion trend? **DIY Fashion:** New DIY technology allows companies to personalize everything from purses, to sneakers, to jeans. Knitting is even back in Vogue, with celebrity endorsements. The rediscovery of individual clothing creation comes at a time when we most want to veer away from the cookie cutter fashions that retailers offer. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 3 to May 10, 2008 - Published: Oct 3, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the DIY Fashion trend ### DIY Fashion The DIY movement, catalyzed by the recession and fueled by online communities such as Etsy, has inspired a resurgence in traditional handicrafts such as crochet, knitting and embroidery. ### Mass Personalization New DIY technology allows companies to personalize everything from purses, to sneakers, to jeans. ### Celebrity Influence Knitting is being featured in fashion magazines and being endorsed by celebrities, influencing a new generation. ## What the DIY Fashion trend means for industry ### For Fashion The resurgence of traditional handicrafts in fashion has brought on an opportunity to combine avant-garde cues from contemporary fashion with traditional handicrafts to appeal to younger demographics. ### For Technology New DIY personalization technology is offering companies the opportunity to give customers more choices and control over the designs and products they purchase. ### For Publishing Publishing companies can benefit from creating instructional materials aimed at individuals who want to rediscover DIY approaches to fashion. ## Trend signals for DIY Fashion Trend score 4.7 out of 10, from popularity 62%, activity 71%, freshness 8%. - Popularity: 62% - Activity: 71% - Freshness: 8% ## Examples of the DIY Fashion trend 5 featured examples from Jan 3 to May 10, 2008. - [High Fashion DIY](https://www.trendhunter.com/trends/vogue-knitting): Vogue Knitting (Category: Art & Design) Implication: Fashion magazines and online publications can leverage the DIY fashion trend to provide readers with guides, tutorials, and inspiration. - [Hip Knits](https://www.trendhunter.com/trends/knitted-sweet-delights): Emmanuelle Esther Knitted Accessories (Category: Art & Design) Implication: Fashion designers may incorporate knitted pieces into their collections for a contemporary twist. - [DIY Status Bags](https://www.trendhunter.com/trends/diy-hermes-kelly): Printable Hermes Kelly (Category: Marketing) Implication: The fashion industry can embrace the trend of printable bags by offering customized options and tapping into the DIY movement. - [Build Your Own Bag](https://www.trendhunter.com/trends/build-your-own-bag-timbuk21): Design A Timbuk2 Eco-Tote or Laptop Bag (Category: Art & Design) Implication: Fashion companies can leverage personalization and eco-friendly trends to create sustainable and customized products. - [DIY Footwear](https://www.trendhunter.com/trends/a-do-it-yourself-shoe-simple-shoes): SimpleShoes.com (Category: Eco) Implication: DIY footwear offers disruptive innovation for the fashion industry through customizable and sustainable products ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) All articles: [Fashion](https://www.trendhunter.com/fashion)