# DIY Discount The commodification of the DIY boom leads to brands adopting the ethos. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 31, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-discount ## Key Figures - Trend score: 4.4/10 - Evidence articles: 9 ## What is the DIY Discount trend? **DIY Discount:** As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 27, 2013 to Apr 27, 2015 - Published: Mar 31, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the DIY Discount trend ### DIY Customization Commodification of DIY products leads to prices decrease and requires consumer be a part of the manufacturing process. ### Hands-On Kits Kits consisting of components for consumers to assemble and create technological products. ### Non-Traditional Textiles New customized fashion products made from unusual materials like merino wool. ## What the DIY Discount trend means for industry ### For Fashion Industry Customization is an innovative approach to capturing niche market clients. ### For Electronics Industry Technology is more accessible and demands hands-on creation to increase technological literacy. ### For Household Products Industry DIY household/daily use items are a lucrative innovation with a positive environmental impact. ## Trend signals for DIY Discount Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%. - Popularity: 68% - Activity: 56% - Freshness: 8% ## Examples of the DIY Discount trend 9 featured examples from Aug 27, 2013 to Apr 27, 2015. - [DIY Wearable Tech Kits](https://www.trendhunter.com/trends/warpboard-platform): The WaRPboard Platform by Freescale is Being Demoed at CES 2014 (Category: Art & Design) Implication: The WaRPboard Platform introduces a new DIY approach to creating and testing wearable tech, impacting the consumer electronics industry. - [Custom Merino Wool Flats](https://www.trendhunter.com/trends/start-to-follow-woolwalker): The WoolWalker Invites You to Design Your Own Natural Footwear (Category: Eco) Implication: The fashion industry can take advantage of the trend of customizable footwear by offering personalized shoe design options. - [DIY Non-Paper Towels](https://www.trendhunter.com/trends/nonpaper-towel): These DIY Non-Paper Towels Clean Up Spills and Save You Money (Category: Art & Design) Implication: Opportunity for disruptive innovation: Develop innovative cleaning tools, products, and services that offer convenience, efficiency, and sustainability. - [DIY Hearing Aids](https://www.trendhunter.com/trends/ihear): The 'iHear' Hearing Aid Can Be Programmed and Calibrated By the User (Category: Social Good) Implication: Providing accessible and affordable hearing aids to those in need - [Chemical-Free Cleaning Cloths](https://www.trendhunter.com/trends/diy-cleaning-wipes): PopSugar's DIY Cleaning Wipes Tutorial Cuts Costs and Toxins (Category: Eco) Implication: Disruptive innovation opportunity: Develop a line of home cleaning products that emphasize natural ingredients and offer DIY options to cater to consumers' growing demand for eco… - [DIY Computer Kits](https://www.trendhunter.com/trends/kano-computer): The Kano Computer Can Be Built By Almost Anybody (Category: Life-Stages) Implication: The Kano Computer's emphasis on being a learning tool presents opportunities for the education industry to incorporate hands-on electronics building into classrooms. - [Gilded DIY Condiment Holders](https://www.trendhunter.com/trends/gold-salt-pepper-shakers): The Cupcakes and Cashmere Gold Salt + Pepper Shakers Are Handmade (Category: Art & Design) Implication: The home decor industry can capitalize on the trend of gold accents and DIY updates by offering materials and products that cater to these trends. - [Budget-Friendly Custom Jeans](https://www.trendhunter.com/trends/custom-jeans): OriJeans Lets You Design the Perfect Pair of Jeans at a Great Price (Category: Unique) Implication: The fashion industry can seize disruptive innovation opportunities by leveraging custom clothing development and providing affordable made-to-order fashion to customers. - [DIY Portable Gaming Kits](https://www.trendhunter.com/trends/diy-portable-xbox-kit): The Darkmatter DIY Portable Gaming Kit is Easy to Assemble (Category: Tech) Implication: Consumer electronics companies can explore the development of DIY portable gaming kits to capture the growing market of gamers looking for portable gaming solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)