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# DIY Dessert
East Asian-inspired desserts are offered in easy-to-make DIY packages.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 21, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-dessert

## Key Figures

- Trend score: 4.9/10
- Evidence articles: 5

## What is the DIY Dessert trend?

**DIY Dessert:** The growing popularity of East Asian desserts in North America and Europe has resulted in brands offering DIY at-home kits and mixes that allow people to make these desserts at home. Everything from mochi cake mixes to bubble tea kits are now available for people to create at home.

## The consumer insight behind the DIY Dessert trend

Globalization has brought on an increased understanding between cultures all over the world, and has resulted in an exchanging of food, pop culture, and fashion trends. Thanks to social media dynamics and the continued integration of cultures through immigration and education, people are increasingly expanding their horizons when it comes to their interests and hobbies.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Apr 26, 2019 to Dec 17, 2020
- Published: Sep 21, 2020
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the DIY Dessert trend

### DIY Dessert Kits

DIY dessert kits are now available for people to create East Asian-inspired desserts at home.

### Globalization of Cultures

Immigration and increased globalization of cultures has resulted in an expanding of horizons when it comes to interests and hobbies.

### Pre-Measured DIY Kits

Pre-measured DIY kits make it easy for novice bakers to attempt DIY cake and dessert during the COVID-19 pandemic.

## What the DIY Dessert trend means for industry

### For Food and Beverage

The growing popularity of DIY dessert kits is impacting the food and beverage industry.

### For International Trade and Commerce

Globalization and the exchange of food, pop culture, and fashion trends is impacting international trade and commerce.

### For E-commerce

Pre-measured DIY kits are increasingly available for purchase online, impacting the e-commerce industry.

## Workshop question

How can your brand be inspired by different cultural trends with due credit and acknowledgement?

## Trend signals for DIY Dessert

Trend score 4.9 out of 10, from popularity 81%, activity 58%, freshness 9%.

- Popularity: 81%
- Activity: 58%
- Freshness: 9%

## Examples of the DIY Dessert trend

5 featured examples from Apr 26, 2019 to Dec 17, 2020.

- [DIY Mooncake Kits](https://www.trendhunter.com/trends/mooncake-kit): Uncle Jim's Mooncake Deliveries are Available to Sydney Foodies (Category: Lifestyle)
  Implication: Food delivery companies can partner with local chefs and restaurants to offer DIY meal kits for special occasions.
- [Mochi Cake Mixes](https://www.trendhunter.com/trends/mochi-cake-mix): Trader Joe's Cake Mix is an Alternative Way to Enjoy the Taste of Butter Mochi (Category: Lifestyle)
  Implication: Creating unique baking mixes that explore traditional flavors and offer a differentiated alternative to traditional baked goods and mixes.
- [DIY Bubble Tea Kits](https://www.trendhunter.com/trends/bubble-tea-kit): Tapista is Helping People in Japan Make Bubble Tea at Home (Category: Lifestyle)
  Implication: Opportunity for retailers to create their own branded DIY bubble tea kits with unique flavors and toppings
- [Pureed Ube Pancake Mixes](https://www.trendhunter.com/trends/ube-mochi-pancake-and-waffle-mix): Trader Joe's Ube Mochi Pancake and Waffle Mix Makes Purple Pancakes (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Experiment with unusual ingredients to create new products that offer unique flavor experiences and cater to changing consumer preferences.
- [DIY Cereal Cake Kits](https://www.trendhunter.com/trends/cereal-cake-kit): Bake-A-Make's Confetti Cereal Cake Kit Serves Up to 10 People (Category: Lifestyle)
  Implication: The food and beverage industry can benefit from offering DIY baking kits as a fun and engaging way for consumers to enjoy their products at home.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
