# DIY Cosmetology The spa is ditched for at-home devices that provide on-demand results. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 21, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-consumer-cosmetology ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the DIY Cosmetology trend? **DIY Cosmetology:** The need to participate in cost-effective beauty rituals at home is on the rise. Consumers are looking for solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. Buffing, tightening and firming their way to perfection, individuals strive to present a picture perfect image of themselves with a new emphasis on convenience. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 28 to Apr 18, 2014 - Published: Apr 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the DIY Cosmetology trend ### DIY Beauty Increasing demand for cost-effective beauty rituals at home has led to the rise of DIY beauty products and devices. ### At-Home Beauty Devices Consumers are seeking convenient solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. ### Personalized Beauty Consumers are looking for personalized beauty regimes that fit their unique skin type and lifestyle needs. ## What the DIY Cosmetology trend means for industry ### For Beauty and Personal Care The beauty and personal care industry must offer more cost-effective, at-home solutions to meet the increasing demand for DIY beauty. ### For Home Appliance The home appliance industry has an opportunity to develop new devices that provide at-home beauty treatments, such as facial steamers and cleansing devices. ### For Health and Wellness The health and wellness industry can capitalize on the trend towards personalized beauty regimes by offering products that target specific skin types and lifestyles. ## Trend signals for DIY Cosmetology Trend score 3.0 out of 10, from popularity 55%, activity 28%, freshness 8%. - Popularity: 55% - Activity: 28% - Freshness: 8% ## Examples of the DIY Cosmetology trend 4 featured examples from Jan 28 to Apr 18, 2014. - [Revitalizing Skin Care Devices](https://www.trendhunter.com/trends/tria-skin-rejuvenating-laser): The Tria Skin Rejuvenation Laser Will Slow Down Father Time (Category: Fashion) Implication: The beauty and skincare industry can explore the opportunities presented by portable skin care devices and incorporate them into their product offerings and services. - [Steamy At-Home Facials](https://www.trendhunter.com/trends/dr-dennis-gross-skincare-steamer-solutions): Dr. Dennis Gross Skincare 'Steamer Solutions' Gently Moisturizes (Category: Lifestyle) Implication: The beauty and skincare industry can explore innovative at-home product lines and treatments that provide professional results to customers. - [Precision Facial Cleansing Devices](https://www.trendhunter.com/trends/foreo-luna): The Foreo Luna Skin Care Devices Apply a Deeper Skin Cleanse (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative beauty tools and devices that revolutionize skincare routines and improve overall effectiveness. - [Kissable Lip Exfoliator Kits](https://www.trendhunter.com/trends/fabulips-poutomatic): The Fabulips 'Pout'-o-matic System Will Give You Silky Smooth Lips (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate technology into beauty and cosmetics, creating innovative products like the Fabulips 'Pout'-o-matic Spa Powered Lip-Perfecting System. ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) All articles: [Fashion](https://www.trendhunter.com/fashion)