# DIY Boba The popularity of bubble tea has resulted in branded at-home DIY kits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diy-boba ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the DIY Boba trend? **DIY Boba:** Bubble tea's continued popularity around the world has resulted in brands creating DIY products and kits that allow fans of the Taiwanese beverage to make it at home with ease, and have it taste authentic. ## The consumer insight behind the DIY Boba trend The past year has brought about a resurgence of things like learning different cuisines and DIY crafting, mostly due to stay-at-home orders as a result of the ongoing pandemic. This shift in consumer behavior around the world has created a greater demand for products and services that allow consumers to create, build, cook, and generally occupy their time at home. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 28, 2020 to May 10, 2022 - Published: Feb 18, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Examples of the DIY Boba trend 6 featured examples from Apr 28, 2020 to May 10, 2022. - [At-Home Bubble Tea Kits](https://www.trendhunter.com/trends/boba-kit): drinkSAMMEE's Boba Kits are Available in Three Flavors (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the rise of at-home drink kits by expanding into customizable, DIY versions of popular drinks to meet consumer demand. - [Cartoon Cat Boba Kit](https://www.trendhunter.com/trends/tea-drops-x-hello-kitty-bubble-tea-kit): Tea Drops Debuts Its Tea Drops X Hello Kitty: Bubble Tea Kit (Category: Pop Culture) Implication: Innovation opportunities for the beverage industry to collaborate with well-known brands and offer fun, DIY kits for consumers. - [Viral Recipe Cookbooks](https://www.trendhunter.com/trends/viral-recipe): The Unofficial TikTok Cookbook Shares "Internet-Breaking Recipes" (Category: Lifestyle) Implication: The emergence of viral recipe cookbooks creates an opportunity for disruptive innovation in the publishing industry. - [DIY Bubble Tea Kits](https://www.trendhunter.com/trends/bubble-tea-kit): Tapista is Helping People in Japan Make Bubble Tea at Home (Category: Lifestyle) Implication: Opportunity for retailers to create their own branded DIY bubble tea kits with unique flavors and toppings - [Microwaveable Boba Kits](https://www.trendhunter.com/trends/instant-boba): Boba Bam's Instant Boba Pack Makes Milk Tea in 60 Seconds (Category: Lifestyle) Implication: Instant meal and drink kits, alternative Asian cuisine, and microwavable Asian snacks and drinks are trends that could disrupt the food and beverage industry by catering to divers… - [Bulk Milk Teas](https://www.trendhunter.com/trends/milk-teas): Tru Bubble Tea is Selling Its Milk Tea by the Gallon (Category: Lifestyle) Implication: Creating new experiences for tea lovers and disrupting the traditional way of consuming tea can lead to new opportunities in the tea industry. **Workshop question:** How is your brand helping customers stay creative? ## Themes within the DIY Boba trend ### DIY Bubble Tea Kits Branded DIY bubble tea products and kits allow fans of the Taiwanese beverage to make it at home with ease, resulting in a growing demand for products that enable consumers to create and home and occupy their time. ### Viral Recipe Cookbooks Viral food and beverage trends on social media platforms like TikTok are being curated into cookbooks which not only allow users to easily find the recipes but also encourages them to create aesthetically pleasing dishes and share their creations on social media. ### Microwaveable Boba Kits Increasing need for instant and convenient meals and drinks has led to the creation of products like microwaveable Boba kits, which allows for the consumption of Taiwanese milk tea in 60sec at any time from home or office. ## What the DIY Boba trend means for industry ### For Food & Beverage Industry Businesses in the food and beverage industry can explore DIY kits for their products to encourage sales, and also capitalize on social media trends by curating and promoting trendy recipes. ### For E-commerce Industry The continuous rise in demand for DIY products and instant meal kits represents a significant opportunity for businesses in the e-commerce industry to offer such products and cater to the constantly evolving needs of the consumers. ### For Packaging Industry In addition to the increasing demand for instant meals and drinks, there is also a growing need for packaging that supports the preservation of quality and freshness, as seen in the microwaveable Boba kits which enable the consumption of Taiwanese milk tea from the comfort of one’s home or office. ## Trend signals for DIY Boba Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 11%. - Popularity: 71% - Activity: 57% - Freshness: 11% ## Recent trend clusters - [Moment mapping](https://www.trendhunter.com/protrends/occasion-based-supplements) (Lifestyle) - [Occasion Extensions](https://www.trendhunter.com/protrends/seasonal-snack-marketing) (Lifestyle) - [Shelf Choreography](https://www.trendhunter.com/protrends/spirits-merchandising-strategy) (Lifestyle) - [Readable Sensing](https://www.trendhunter.com/protrends/connected-exam-tools) (Lifestyle) ## Trending in Lifestyle - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)