# Diversified Storytelling Gen Z wins fair representation by going behind the camera. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 19, 2017 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-storytelling ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Diversified Storytelling trend? **Diversified Storytelling:** The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 3, 2016 to Aug 15, 2018 - Published: Jun 19, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Diversified Storytelling trend ### Diverse Storytelling More diversity in crafting stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. ### Adolescent-Focused Digital Platforms Digital platforms that feature content created by teenage influencers themselves offer content that is highly authentic and relatable, making it more appealing to teenagers and young people. ### Social Media Movie Concepts Social media sites offer numerous innovative ideas for new films, which can be turned into profitable productions with a chance at viral success. ## What the Diversified Storytelling trend means for industry ### For Film & Television The inclusion of more diverse storytelling can lead to a more authentic and engaging representation, and open doors for marginalized communities in media. ### For Digital Content Creation Platforms that promote content created by teenage influencers offer a chance for these young artists to share their voices with a wider audience. ### For Cannabis Industry Empowering and educating women cannabis users can help end stigma and expand the industry, especially with upcoming legalization. ## Workshop question When approaching new consumer demographics, how are you ensuring authenticity? ## Trend signals for Diversified Storytelling Trend score 3.0 out of 10, from popularity 47%, activity 34%, freshness 8%. - Popularity: 47% - Activity: 34% - Freshness: 8% ## Examples of the Diversified Storytelling trend 5 featured examples from Mar 3, 2016 to Aug 15, 2018. - [Women's Cannabis Platforms](https://www.trendhunter.com/trends/latitude): Latitude Was Created to Share Real Stories of Women's Cannabis Use (Category: Marketing) Implication: Latitude's online platform could inspire businesses in the health and wellness industry to create similar online communities to explore the benefits of cannabis use for women - [Social Media Movie Concepts](https://www.trendhunter.com/trends/rihanna-and-lupita): Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post (Category: Pop Culture) Implication: Hollywood can harness the power of social media memes by working with influencers and viral content creators to develop new film projects. - [POC Reading Apps](https://www.trendhunter.com/trends/we-read-too): 'We Read Too' Connects People to Books with Characters of Color (Category: Tech) Implication: Disruptive innovation opportunity: Disrupt the traditional publishing and book retail industry by prioritizing diversity and representation in books for readers of color. - [Female-Empowering Streaming Platforms](https://www.trendhunter.com/trends/youtube-spaces): The YouTube Spaces Program Puts Women's Voices First (Category: Social Good) Implication: Media and entertainment companies will begin creating more inclusive and diverse content to keep up with increasing consumer demand. - [Adolescent-Focused Digital Platforms](https://www.trendhunter.com/trends/digital-platform): Adolescent.net Offers Content From Teenage Influencers (Category: Tech) Implication: The digital media industry can benefit from the concept of youth-created content and influencer-driven platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)