# Diversified Nitro Nitrogen-infused beverages outside of coffee and soda are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 25, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-nitro ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Diversified Nitro trend? **Diversified Nitro:** Brands in the beverage industry have taken note of the popularity of nitrogen-infused coffees and sodas, and are adapting the ingredient into their own beverages–a shift that can be observed in everything from horchata to Thai tea. ## The consumer insight behind the Diversified Nitro trend As North American consumers continue their preference for "foodie" culture and exploring various cuisines and beverages, flavor is no longer the only aspect of dining that they prioritize. Components like presentation, texture and general experience are now almost as important for consumers when they're considering what to eat or drink. Because of these expanded preferences, brands are having to adapt and take a more all-encompassing approach when it comes to the food and beverage items they offer, even in the CPG space. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 4, 2018 to Mar 21, 2019 - Published: Mar 25, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Diversified Nitro trend ### Nitro Infused Beverages Outside of Coffee and Soda Brands are adapting nitrogen infusion to other popular beverages, like horchata and tea, to provide a new textural drinking experience. ### Texture and Experience in Dining Consumers are prioritizing more than just taste, inspiring brands to adapt and present all-encompassing food and beverage options, even in the CPG space. ### Canned, Health-Conscious Beverages for On-the-Go Lifestyles Health-conscious consumers are opting for canned beverages over sugary bottled drinks, which offer flexibility, portability, and cost-effectiveness for refreshing drinks while on-the-go. ## What the Diversified Nitro trend means for industry ### For Beverage Industry The beverage industry is consistently adapting to the ever-changing preferences and tastes of consumers searching for unique and textural drinking experiences, outside of pre-existing traditional options like cola and coffee. ### For CPG Industry Consumer Packaged Goods companies are adapting to provide all-encompassing options for consumers who are becoming more conscious of aspects like presentation, texture and experience when choosing what to eat or drink. ### For Plant-Based Beverage Industry The trend of oat milk's immense popularity has inspired many brands to launch their own lines of oat milk beverages, as well as plenty of ready-to-drink coffee and tea lattes with oat milk as a nourishing and creamy plant-based substitute for milk. ## Workshop question How could your brand take an all-encompassing approach to its customers' retail or product experience? ## Trend signals for Diversified Nitro Trend score 3.0 out of 10, from popularity 48%, activity 33%, freshness 8%. - Popularity: 48% - Activity: 33% - Freshness: 8% ## Examples of the Diversified Nitro trend 6 featured examples from Sep 4, 2018 to Mar 21, 2019. - [Chocolatey Cold Foam Drinks](https://www.trendhunter.com/trends/cold-foam-dark-cocoa-nitro): Starbucks is Debuting a Cold Foam Dark Cocoa Nitro Drink This Fall (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of cold foam drinks by creating innovative and customizable foam options that enhance the overall sensory experience of a beverag… - [Nitrogen-Infused Thai Teas](https://www.trendhunter.com/trends/tea-in-a-can): B Sweet Makes Its Ready-to-Drink Nitro Tea in a Can with Oat Milk (Category: Lifestyle) Implication: Innovate and expand the beverage industry by exploring new ingredients and methods to create unique and healthier drink options. - [Nitrogen-Infused Soft Drinks](https://www.trendhunter.com/trends/nitro-pepsi): Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee (Category: Lifestyle) Implication: The nitrogen-infused soft drink trend opens up opportunities for beverage companies to expand their product offerings and tap into the growing demand for unique and innovative dri… - [Canned Coconut Milk Lattes](https://www.trendhunter.com/trends/cold-brew-coffee-with-coconut-milk): Bold Brew's New Line Pairs Nitro Cold Brew Coffee with Coconut Milk (Category: Lifestyle) Implication: The new line of canned coconut milk lattes taps into the thriving beverage industry by offering a unique and convenient coffee-based alternative. - [Horchata Cold Brew Cans](https://www.trendhunter.com/trends/horchata-cold-brew): Cuvée Coffee's Newest Cold Brew is Infused with Cinnamon and Vanilla (Category: Lifestyle) Implication: Exploring new flavor profiles and innovative brewing techniques within the coffee and tea industry. - [Velvety Smooth Nitro Beers](https://www.trendhunter.com/trends/nitro-beer): The BrewDog Jet Black Heart Has a Rich Mouthfeel and Vanilla Flavor (Category: Lifestyle) Implication: In the craft beer industry, the trend of producing nitro beers with velvety mouthfeel and rich flavors presents an opportunity for breweries to differentiate themselves and cater… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)