# Diversified Internal Big brands promote consumer-facing initiatives to highlight office diversity. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jul 30, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-internal ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Diversified Internal trend? **Diversified Internal:** Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes. ## The consumer insight behind the Diversified Internal trend Today's young consumer is increasingly wary of brands' consumer-facing pushes for diversity and inclusion, as it's known that the internal cultures and policies don't always replicate the empowerment that brands promote. Thus, consumers are looking to see how brands are incorporating diverse and inclusive policies in their day-to-day processes to make their own assumptions on brands' workplace cultures. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17, 2018 to Jul 26, 2019 - Published: Jul 30, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Diversified Internal trend ### Diversified Internal Processes Bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. ### Consumer Expectation Consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes. ### Inclusive Job Titles Inclusive job titles such as Head of Diversity and Inclusion becomes a necessity in promoting a more wholesome work environment. ## What the Diversified Internal trend means for industry ### For Marketing and Advertising Brands need to unveil initiatives that highlight inclusive office culture and diverse hiring practices not just for marketing purposes, but also in internal processes. ### For Fashion and Luxury Goods Luxury fashion houses like Chanel need to amplify their work culture by promoting the role of Head of Diversity and Inclusion. ### For Technology E-commerce sites like Amazon can promote diversity practices within their workplaces and recognize the diversity of their employees through initiatives like the sign language logo. ## Workshop question How do the internal hiring processes for your company impact your overall brand identity? ## Trend signals for Diversified Internal Trend score 4.0 out of 10, from popularity 66%, activity 46%, freshness 8%. - Popularity: 66% - Activity: 46% - Freshness: 8% ## Examples of the Diversified Internal trend 4 featured examples from Apr 17, 2018 to Jul 26, 2019. - [American Sign Language Logos](https://www.trendhunter.com/trends/sign-language-logo): Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo (Category: Special) Implication: The recognition of diversity in the workplace and the creation of employee-led initiatives can lead to more innovative and inclusive practices within the e-commerce industry. - [Women-Celebrating Company Videos](https://www.trendhunter.com/trends/emirates-video): This Emirates Video is Aired for International Women's Day (Category: Special) Implication: Marketing and advertising industry can create empowering campaigns for supporting a more diverse and inclusive work culture - [Diversity-Centric Job Titles](https://www.trendhunter.com/trends/head-of-diversity-and-inclusion): Luxe Label Chanel Appointed Its First Head of Diversity and Inclusion (Category: Luxury) Implication: Disruptive innovation opportunity: Fashion brands can differentiate themselves and attract customers by appointing Heads of Diversity and Inclusion to drive a more inclusive and e… - [Workplace Diversity Campaigns](https://www.trendhunter.com/trends/diversity-campaign): HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community (Category: Social Good) Implication: Tech companies like HP can create diversity campaigns to promote a more inclusive workplace culture. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)