# Diversified Dairy As consumers cut out cow's milk, alternative animal milks take their place. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 17, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-dairy ## Key Figures - Trend score: 2.2/10 - Evidence articles: 6 ## What is the Diversified Dairy trend? **Diversified Dairy:** An increased focus on diet has led an increasing amount consumers to rule out ingredients like cow's milk from their diets and explore alternatives. This has given way to not only animal-free alternatives to dairy, but milk products from animals other than cows as well. Touting lower levels of lactose and health benefits that cow's milk doesn't offer, these emerging alternatives appeal to the health-conscious consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 15, 2016 to Jun 30, 2018 - Published: Nov 17, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Diversified Dairy trend ### Animal milk alternatives As consumers cut out cow's milk, alternative animal milks take their place ### Nutrient-rich dairy UK Camel Milk is on a mission to change the consumption of dairy products by getting consumers to swap out cow's milk for a more nutrient-rich option ### Cultured artisan milks Alternative dairy products are gaining popularity amongst consumers seeking a new way to enjoy their favorite flavors ## What the Diversified Dairy trend means for industry ### For Food and Beverage With consumers seeking healthier, nutrient-rich alternatives to traditional milk products, businesses have an opportunity to expand their offerings within the food and beverage industry ### For Packaging As alternative animal milk products continue to grow in popularity, businesses within the packaging industry have the opportunity to create creative and sustainable packaging options that appeal to health-conscious consumers ### For Retail As consumers seek out alternative dairy products, businesses within retail can offer a range of products to cater to this growing market, including animal milk alternatives and nutrient-rich dairy products ## Workshop question What extreme consumer trends could impact your target demographic over the next few years and how are you adapting to those influences? ## Trend signals for Diversified Dairy Trend score 2.2 out of 10, from popularity 26%, activity 32%, freshness 8%. - Popularity: 26% - Activity: 32% - Freshness: 8% ## Examples of the Diversified Dairy trend 6 featured examples from Jun 15, 2016 to Jun 30, 2018. - [Camel Milk Cafe Menus](https://www.trendhunter.com/trends/majlis-dubai): The 'Majlis Dubai' Cafe Serves Products Made With a Cow Milk Alternative (Category: Lifestyle) Implication: Opportunity to develop and market alternative milk products made from non-traditional sources like camel milk. - [Animal Personality Packaging](https://www.trendhunter.com/trends/goat-milk): The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call (Category: Lifestyle) Implication: Dairy product brands can adopt animal-inspired packaging and playful fonts to differentiate their products in the market. - [Alternative Powdered Milks](https://www.trendhunter.com/trends/powdered-milk): Desert Farms Offers Freeze Dried Camel Dairy to Add to Beverages (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the retail sector by offering alternative dairy beverages like freeze-dried camel milk powder as a unique product offering. - [Sheep Milk Cafes](https://www.trendhunter.com/trends/sheep-milks): Blue River Dairy Specializes in Sheep Milk Food and Beverage Offerings (Category: Lifestyle) Implication: Offering sheep milk products at cafes and specialty stores can provide a valuable niche market for the food and beverage industry. - [Nutritious Camel Milks](https://www.trendhunter.com/trends/camel-milk-1): This UK Company Sells Camel Milk as a Nutrient-Rich Dairy Option (Category: Lifestyle) Implication: The health-conscious trend towards alternative dairy products creates a market for companies in the health and wellness industry to offer innovative and nutrient-rich beverage opt… - [Cultured Artisan Goat Milks](https://www.trendhunter.com/trends/coach-farm-yogoat): The Coach Farm 'Yo-Goat' Drink is Packed with Nutrients (Category: Lifestyle) Implication: The dairy industry can benefit from investing in new production methods and technologies to produce alternative dairy products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)