# Diversified Blossom Orange blossom is being used for health, wellness and beautifying purposes. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Aug 28, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-blossom ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Diversified Blossom trend? **Diversified Blossom:** Brands leverage the soothing benefits of orange blossom to for purposes such as skincare, easing indigestion, reducing nausea and more. This tropical and floral ingredient containing essential oils with hydrophilic qualities appeals to health-focused consumers seeking a more holistic lifestyle. Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 8, 2017 to May 4, 2018 - Published: Aug 28, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Diversified Blossom trend ### Natural ingredients Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health. ### Holistic lifestyle The soothing benefits of orange blossom appeals to health-focused consumers seeking a more holistic lifestyle. ### Dynamic flavors Brands are offering diverse honey collections and unique flavored cookies as consumers are looking for new and exciting flavors in their food products. ## What the Diversified Blossom trend means for industry ### For Natural beauty industry With the rise of natural and organic ingredients, there's a disruptive opportunity in the natural beauty industry to create all-encompassing products that cater to the holistic lifestyle of consumers. ### For Health and wellness industry The trend towards holistic lifestyles in food and beauty products presents a disruptive opportunity in the health and wellness industry to cater to consumers who are looking for all-encompassing approaches to their overall wellbeing. ### For Food and beverage industry The trend towards dynamic flavors in products like honey collections and cookies provides a disruptive opportunity in the food and beverage industry to create unique and exciting flavor combinations for consumers. ## Workshop question How can your brand appeal to the holistic consumer? ## Trend signals for Diversified Blossom Trend score 2.6 out of 10, from popularity 31%, activity 40%, freshness 8%. - Popularity: 31% - Activity: 40% - Freshness: 8% ## Examples of the Diversified Blossom trend 4 featured examples from Mar 8, 2017 to May 4, 2018. - [Diverse Honey Collections](https://www.trendhunter.com/trends/rowse-honey): Rowse Honey Features a Range of Dynamic Flavors (Category: Lifestyle) Implication: In addition to honey, companies in this industry can create diverse flavor profiles for other products and experiment with unique packaging designs to appeal to consumers. - [Botanical Cocktail Syrups](https://www.trendhunter.com/trends/floral-elixir-co): Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners (Category: Lifestyle) Implication: The beverage industry can explore the production of organic cocktail syrups with botanical flavors to cater to health-conscious consumers. - [Purifying Orange Beauty Waters](https://www.trendhunter.com/trends/sheaterra-organics): Sheaterra Organics Offers a Mist For Oily Skin (Category: Fashion) Implication: The skincare industry can capitalize on the demand for specialized products targeting oily skin, fostering innovation in the development of effective and tailored solutions. - [Orange Blossom Cookies](https://www.trendhunter.com/trends/artisanal-butter-cookies): These Artisanal Butter Cookies are Infused with Orange Blossom Water (Category: Lifestyle) Implication: The food manufacturing industry is ripe with opportunities for small businesses who are able to carve out a niche by creating unique products like Orange Blossom Butter Cookies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)