# Diversified Algae Blue-green algae gains attention for its benefits and bright hue. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-algae ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Diversified Algae trend? **Diversified Algae:** As consumers become more familiar with the benefits of algae across product categories, many are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues. This progression suggests that as interested consumers dive deeper into the world of superfoods, the market for such products will only continue to expand. This shift is defined by brands and individuals developing a better understanding of the potential uses of these ingredients and the new ones that can be derived from them. ## At a Glance - Evidence: 5 featured examples - Articles from: May 26, 2017 to Jan 5, 2018 - Published: Jan 25, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Diversified Algae trend ### Adaptogenic Superfood Blends Adaptogenic ingredients are being included in many healthy food and beverage products to offer benefits such as reducing stress, fatigue and enhancing relaxation and overall immunity. ### Blue-Green Algae Superfoods Consumers are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues. ### Algae-Based Beverages and Bowls Blue algae is expanding across product categories to cater to experiential consumers who seek nutrient-packed beverages and meal replacements. ## What the Diversified Algae trend means for industry ### For Food and Beverage There is an expanding market for superfoods and healthy food products, which can incorporate algae-based ingredients and adaptogenic blends. ### For Wellness and Nutrition Consumers are becoming increasingly health conscious, creating a market for products that offer benefits such as stress reduction and overall immunity. ### For Beauty and Skincare Algae-based ingredients have been found to have anti-aging and collagen-boosting properties, creating an opportunity for the beauty and skincare industry to incorporate these ingredients. ## Workshop question What element of your product offering can be further expanded in order to provide a new, deeper take on the benefits that originally attracted your customer? ## Trend signals for Diversified Algae Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%. - Popularity: 47% - Activity: 47% - Freshness: 8% ## Examples of the Diversified Algae trend 5 featured examples from May 26, 2017 to Jan 5, 2018. - [Adaptogenic Superfood Butters](https://www.trendhunter.com/trends/butter-spreads): These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh (Category: Lifestyle) Implication: Exploring and incorporating adaptogenic ingredients in food and beverage products. - [Blue Algae Juices](https://www.trendhunter.com/trends/juice-generation-holy-water): Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik' (Category: Lifestyle) Implication: The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni… - [Algae Superfood Bowls](https://www.trendhunter.com/trends/superfood-bowl): Juice It Up! and Vital Proteins Created the Limited 'Blue Vitality' Bowl (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate innovative ingredients, such as algae, into the menu to attract health-conscious customers. - [Cashew-Based Algae Milks](https://www.trendhunter.com/trends/blue-majik): The Blue Majik Beverage Offers a Multitude of Health Benefits (Category: Lifestyle) Implication: The food and beverage industry can incorporate unique ingredient combinations and capitalize on health benefits to create innovative products for health-conscious consumers. - [Kelp-Topped Lattes](https://www.trendhunter.com/trends/merbabe-latte): The Merbabe Latte Features Nutritious Ingredients and a Playful Design (Category: Lifestyle) Implication: Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)