# Diversified Advent Advent calendar products diverge from their typical focus on chocolate. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 30, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-advent ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Diversified Advent trend? **Diversified Advent:** As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 18 to Dec 18, 2018 - Published: Nov 30, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Diversified Advent trend ### Diverse Product Offerings Advent calendars are being reinvented to feature a wide variety of food products aside from the classic chocolate style, providing an opportunity for brands to showcase a variety of products at once. ### Personalization and Nostalgia There is a trend towards personalized and nostalgic advent calendars that offer a trip down memory lane, and a chance to add meaning to the holiday season. ### Minimalist Design Many advent calendars are featuring minimalist branding that gives them a cohesive aesthetic, even when the flavors of the products inside differ greatly. ## What the Diversified Advent trend means for industry ### For Food and Beverage There is an opportunity for food and beverage brands to showcase a wide variety of their products in advent calendars. ### For Personal Care Offering personalized and nostalgic collections of personal care products in advent calendars is becoming increasingly popular. ### For Marketing and Advertising Minimalist design and creative product offerings in advent calendars offer brands a unique opportunity for creative marketing and advertising campaigns. ## Workshop question What tweaks would need to be made to your packaging or positioning in order to make your offerings appear more "giftable" or shareable? ## Trend signals for Diversified Advent Trend score 4.1 out of 10, from popularity 61%, activity 54%, freshness 8%. - Popularity: 61% - Activity: 54% - Freshness: 8% ## Examples of the Diversified Advent trend 5 featured examples from Sep 18 to Dec 18, 2018. - [Tasty Vegan Advent Calendars](https://www.trendhunter.com/trends/vegan-advent-calendar): Squish Candies Accommodates Individuals with Restricted Diets (Category: Special) Implication: Disruptive opportunity for candy manufacturers to expand their product offerings to include vegan advent calendars. - [Potato Chip Advent Calendars](https://www.trendhunter.com/trends/snack-advent-calendar): The Snack Advent Calendar by Lay's is Filled with Flavorful Surprises (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to create and market innovative snack advent calendars to cater to consumers' desire for alternative holiday countdown experience… - [Scented Chapstick Advent Calendars](https://www.trendhunter.com/trends/lip-smackers-advent-calendar): The New Lip Smackers Advent Calendar Features 12 Days of Treats (Category: Lifestyle) Implication: The intersection of nostalgia and affordable lip care products presents an opportunity for brands in the beauty and personal care industry to capitalize on consumers' desire for f… - [Gift Card Advent Calendars](https://www.trendhunter.com/trends/gift-card-advent-calendar): This Advent Calendar Pairs 25 Gift Cards with Questions for Reflection (Category: Art & Design) Implication: Retailers can offer customized gift cards and interactive advent calendars to enhance the holiday gift-giving experience. - [Modern Gin Advent Calendars](https://www.trendhunter.com/trends/ginvent): The New Ginvent Calendar Includes 24 Miniature Bottles of Spirits (Category: Lifestyle) Implication: The alcohol industry can benefit from the trend of gin advent calendars by creating unique samples, exploring fruit-infused flavors, and implementing minimalist branding to attrac… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)