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# Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 24, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/diversified-accessory

## Key Figures

- Trend score: 4.6/10
- Evidence articles: 8

## What is the Diversified Accessory trend?

**Diversified Accessory:** Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing accessory pieces like scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Jan 12, 2013 to Aug 17, 2015
- Published: Jul 24, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Diversified Accessory trend

### Upcycling

The trend of repurposing old or unused items has led to the creation of innovative DIY fashion accessories like scarf-watches, scarf-handbags, scarf-shirts, and so on.

### Multipurpose Accessories

Accessories that serve dual purposes, like scarf-dresses, scarf-shorts, etc., are trending among cost-conscious consumers.

### Crafting and DIY

The rise of crafting and DIY is inspiring consumers to make use of old accessories like scarves by transforming them into fashion-forward, multifunctional pieces.

## What the Diversified Accessory trend means for industry

### For Fashion

Fashion industry businesses can embrace the upcycling trend and encourage DIY fashion to tap into the cost-conscious and creative sensibilities of their consumers.

### For Crafting

Crafting and DIY industries can cater to the need for innovative DIY fashion accessories by providing tools and ideas to repurpose old items.

### For Sustainability

Businesses that highlight sustainability can create innovative and eco-friendly products using repurposed materials.

## Trend signals for Diversified Accessory

Trend score 4.6 out of 10, from popularity 57%, activity 72%, freshness 8%.

- Popularity: 57%
- Activity: 72%
- Freshness: 8%

## Examples of the Diversified Accessory trend

8 featured examples from Jan 12, 2013 to Aug 17, 2015.

- [Upcycled Scarf Headbands](https://www.trendhunter.com/trends/upcycled-scarf-headbands): This Simple DIY Tutorial Turns an Average Scarf into a Chic Headpiece (Category: Art & Design)
  Implication: Opportunity for businesses to cater to the growing demand for DIY projects and provide resources, tools, and kits for consumers to create their own accessories.
- [DIY Stylish Scarf Watches](https://www.trendhunter.com/trends/diy-accessory): These Scarf Watches Upcycle Old Timepieces into a Neat DIY Accessory (Category: Fashion)
  Implication: Fashion accessory brands can tap into the upcycling trend by offering DIY kits and tutorials for consumers to create their own scarf watches.
- [Upcycled Scarf Dresses](https://www.trendhunter.com/trends/homemade-dresses): This Project for Lazy Fashionistas Turns Old Scarves into Homemade Dresses (Category: Eco)
  Implication: Fashion brands can offer sustainable alternatives to fast fashion and create DIY-friendly products that can appeal to environmentally conscious and creative consumers.
- [Silky Scarf Shorts](https://www.trendhunter.com/trends/a-pair-and-a-spare-diy): These 'a pair and a spare' DIY Bottoms Transform Bandanas Into Stylish Garments (Category: Fashion)
  Implication: The retail industry can take advantage of the DIY clothing trend by offering customizable garment kits or organizing workshops to teach customers how to create their own stylish c…
- [Twisted T-Shirt Necklaces](https://www.trendhunter.com/trends/tshirt-necklace): This Clever DIY Upcycles Old Clothes into Vintage Jewelry (Category: Fashion)
  Implication: Disruptive innovation opportunity: Integrate upcycled fashion accessories into mainstream brands and collections.
- [Upcycled Scarf Shirts](https://www.trendhunter.com/trends/scarf-shirts): Turn an Ordinary Scarf into a Chic New Top with This Creative DIY Guide (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Incorporate upcycling techniques and sustainable practices into the production of clothing to meet the rising demand for eco-friendly fashion.
- [Upcycled Scarf Aprons](https://www.trendhunter.com/trends/scarf-aprons): This DIY Activity Turns an Ordinary Shawl into Chic Cooking Attire (Category: Art & Design)
  Implication: The fashion industry can explore creative ways to incorporate upcycled materials and promote sustainable practices through innovative designs and initiatives.
- [DIY Scarf Handbags](https://www.trendhunter.com/trends/scarf-handbags): This Tutorial Upcycles an Old Shawl into a Stylish Purse (Category: Art & Design)
  Implication: Fashion companies can take advantage of the DIY fashion accessories trend by selling customizable and upcycled products that cater to consumers' desire for sustainability and self…

## Recent trend clusters

- [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design)
- [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech)
- [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion)
- [Hosted Leisure](https://www.trendhunter.com/protrends/hosted-leisure) (World)

## Trending in Art & Design

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- [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot)
- [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore)

All articles: [Art & Design](https://www.trendhunter.com/artdesign)
