# Diverse Wellness Consumers search for diversity in nutritious snack options. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/diverse-wellness ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Diverse Wellness trend? **Diverse Wellness:** As snacks continue to usurp sit-down meals, consumers are demanding better-for-you options that differ from the standard granola variety. Unconventional packaged snacks not only challenge what can and cannot be eaten on-the-go; they also showcase the fact that health has become a concern that consumers address while on the move. With snackification fast becoming the norm, especially among younger consumers, brands need to diversify their health offerings to stay competitive. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 27, 2016 to Jan 23, 2017 - Published: Mar 2, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Diverse Wellness trend ### Diverse Snacking Consumers are looking for more unconventional, nutritious snack options that address different dietary restrictions. ### Plant-Based Snacks Growing health consciousness offers opportunities for plant-based snack creators. ### Portable Snacking Consumers demand for on-the-go, pre-packaged snack options have prompted brands to come up with snack packs and pouches. ## What the Diverse Wellness trend means for industry ### For Food & Beverage This industry can create better-for-you snack options in more flavor variations. ### For Health & Wellness Creators in this industry can take advantage of the demand for health foods to innovate and create snacks that cater to specific dietary needs. ### For Packaging Companies in this industry can create innovative, eco-friendly packaging solutions for pre-packaged snacks. ## Workshop question What is the least convenient aspect of your industry and how can you resolve that for the modern consumer? ## Trend signals for Diverse Wellness Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Diverse Wellness trend 5 featured examples from Jan 27, 2016 to Jan 23, 2017. - [Paleo Protein Snacks](https://www.trendhunter.com/trends/primal-joy): Primal Joy Offers Nutritious Snacks for Healthy Eating (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of healthy snacks for restricted diets by offering innovative and delicious Paleo-friendly options. - [Three-In-One Dip Containers](https://www.trendhunter.com/trends/snack-dip): Belies' Portable Snack Dip Provides a Small Sampling of Three Dips (Category: Lifestyle) Implication: Exploring innovative packaging solutions to accommodate single-serving snack containers for enhanced convenience and portability. - [Green Olive Snack Packs](https://www.trendhunter.com/trends/organic-olives): These Organic Olives Come in a Convenient Pouch for On-The-Go Snacking (Category: Lifestyle) Implication: Opportunity for organic food companies to capture the growing demand for healthy and convenient snack foods. - [Broccoli Citrus Snacks](https://www.trendhunter.com/trends/broccoli-bites): These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks. - [Vegan Meat Cups](https://www.trendhunter.com/trends/vegan-snacks): The Vegan Snacks from Bedda are Light and Easy to Digest (Category: Lifestyle) Implication: With the growing popularity of plant-based foods among health-conscious consumers, the plant-based food industry is poised for significant growth. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)