# Divergent Flight Artisanal food tastings take style cues from beer and wine flights. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 2, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/divergent-flight ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Divergent Flight trend? **Divergent Flight:** Moving beyond the realm of merely wine and beer, flight tastings are becoming more commonly offered as a way to indulge in the likes of hor d'oeuvres, desserts and other treats. This progression highlights the interest in dining experiences that serve to facilitate social interaction without being limited to a specific food or beverage type. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 11, 2016 to May 13, 2017 - Published: Jun 2, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Divergent Flight trend ### More diverse flight tastings Flight tastings are expanding beyond just wine and beer tastings and into a wider range of food and beverage types. ### Increased interest in artisanal and bite-sized foods Consumers are displaying an increasing preference for artisanal and small, bite-sized, shareable food options. ### Growing popularity of fermentation-based foods and drink Foods and drinks that rely on the process of fermentation are increasing in popularity, and businesses in this industry can take advantage of this trend. ## What the Divergent Flight trend means for industry ### For Food and beverage industry Businesses within the food and beverage industry can take advantage of the trend towards flight tastings by branching out into new types of tasting platters and sharing plates. ### For Hospitality industry Hotels and restaurants can cater to the demand for artisanal, small, and shareable bites by introducing similar concepts to their menus. ### For Homebrewing and fermentation industry Businesses producing fermented foods and beverages can highlight the benefits and tastes of their products to take advantage of rising interest in the fermentation process. ## Workshop question How could you tweak the presentation of your product or service to uplevel the experience? ## Trend signals for Divergent Flight Trend score 3.0 out of 10, from popularity 47%, activity 35%, freshness 8%. - Popularity: 47% - Activity: 35% - Freshness: 8% ## Examples of the Divergent Flight trend 4 featured examples from Mar 11, 2016 to May 13, 2017. - [Brewery Inspired Donut Bars](https://www.trendhunter.com/trends/rebel-donut-bar): The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats (Category: Marketing) Implication: Opportunity for food and beverage businesses to stay on trend by offering unique and exclusive flavors, and miniature versions of their products for sampling purposes. - [Boozy Ice Cream Flights](https://www.trendhunter.com/trends/ice-cream-dish): This Ice Cream Dish Celebrates St. Patrick's Day with Whiskey Flavors (Category: Lifestyle) Implication: Ice cream parlors can capitalize on the trend of boozy ice cream flights by offering a variety of alcohol-infused flavors and sample-sized portions. - [Fermented Food Festivals](https://www.trendhunter.com/trends/fermentation-festival): The New York City Fermentation Festival is the First of Its Kind (Category: Lifestyle) Implication: Fermentation festivals provide opportunities for food and beverage companies to showcase their products and inform visitors about the the process behind it. - [Shareable Bite-Sized Meals](https://www.trendhunter.com/trends/small-plates-menu): Slug and Lettuce Launched Expanded Its Small Plates Menu for Sharing (Category: Lifestyle) Implication: The shareable bite-sized meals trend provides an opportunity for the restaurant industry to adjust their menu offerings and tap into the growing popularity of sharing economy dini… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)