# Distance Couture Designers and creators are debuting outlandish physical distancing clothing. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 1, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/distance-couture ## Key Figures - Trend score: 5.8/10 - Evidence articles: 5 ## What is the Distance Couture trend? **Distance Couture:** Many designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic. Although some products can surely be worn in public, the designs are intended more as display pieces for exhibitions, marketing purposes, or even activism. ## The consumer insight behind the Distance Couture trend Individuals continue to be mindful of keeping their distance from others in favor of their personal health, as well as that of their community. Maintaining greater personal space, however, can be a tricky longterm task and as a result, many individuals are looking to normalize it by engaging in content that confronts the "new normal" rather than activations that tiptoe around it. In doing so, consumers feel more motivated, engaged, and accepting of their reality. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 23 to Jun 18, 2020 - Published: Jun 1, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Distance Couture trend ### Physical Distancing Fashion Designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic. ### Stylish Personal Protective Equipment PPE has shifted from essential for healthcare workers to almost everyone else out there in the midst of the COVID-19 pandemic, which is something several designers are taking in stride, creating PPE that is both stylish and safe. ### Preventative Fashion Preventative fashion is emerging as a concept, where fashion designers are creating clothing articles and accessories that assist people in practicing social distancing in style during and in the wake of the outbreak. ## What the Distance Couture trend means for industry ### For Fashion Industry The fashion industry is the most suitable industry to look into disruptive innovation opportunities that intend to normalise social distancing. ### For Manufacturing Industry Disruptive innovation opportunities are available for the manufacturing industry to explore to create PPE that is both stylish and protective. ### For Travel and Tourism Industry The travel and tourism industry can explore disruptive innovation opportunities to create unique clothing designs and accessories that assist in practicing social distancing while maintaining a sense of extravagance and elegance for their clients. ## Workshop question How might your brand contribute to consumer comfort within the "new normal" narrative? ## Trend signals for Distance Couture Trend score 5.8 out of 10, from popularity 88%, activity 77%, freshness 9%. - Popularity: 88% - Activity: 77% - Freshness: 9% ## Examples of the Distance Couture trend 5 featured examples from Apr 23 to Jun 18, 2020. - [Social Distance Hat Designs](https://www.trendhunter.com/trends/hat-designs): Veronica Toppino is Inspired by Historic Examples of Social Distancing (Category: Art & Design) Implication: The fashion and apparel industry can incorporate social distancing features into their designs to meet changing consumer needs. - [Social Distancing Dresses](https://www.trendhunter.com/trends/preventative-fashion-accessory): Multiply Created a Preventative Fashion Accessory Inspired by Crinolines (Category: Lifestyle) Implication: Incorporating innovative design elements into clothing and accessories to address emerging societal needs such as social distancing. - [High-End Hazmat Suits](https://www.trendhunter.com/trends/highend-hazmat-suit): Erykah Badu Sports a Louis Vuitton Hazmat Suit at the Texas Film Awards (Category: Pop Culture) Implication: The fashion industry can create protective clothing that is both stylish and effective at preventing the spread of disease. - [Haute Fashion Face Shields](https://www.trendhunter.com/trends/face-shield-design): This Face Shield Design by Joe Doucet Has a Stylish Design (Category: Lifestyle) Implication: Fashion designers and brands can incorporate their expertise into creating stylish, yet functional PPE. - [Wearable Rattan Cages](https://www.trendhunter.com/trends/rattan-cage): Livable's Well-Distance-Being Encourages People to Keep Their Distance (Category: Art & Design) Implication: The fashion industry has the opportunity to design and produce innovative socially distant fashion designs. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)