# Display Exoticism Consumers respond to exoticism in retail efforts. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Sep 3, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/display-exoticism ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Display Exoticism trend? **Display Exoticism:** Alcohol merchandising has taken a turn for the exotic as brands and retailers make an effort to entice consumers. As cross-culturalism and flavor fusion become more commonplace in the food and beverage industry, North American consumers are increasingly intrigued by different places. By referencing bright colors, tropical fruit and far-away destinations, merchandisers play upon a growing consumer curiosity for other cultures. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 15, 2015 to Mar 10, 2016 - Published: Sep 3, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Display Exoticism trend ### Cross-Cultural Merchandising Brands and retailers are using exoticism in alcohol merchandising to entice consumers to try different cultures. ### Experiential Pop-Up Events The popularity of pop-up bars, retail fixtures and dining events enables businesses to offer unique and novel experiences for a temporary period of time. ### Bespoke Retail Spaces Collaboration between brands and retail spaces allows for the creation of unique and bespoke shopping experiences like the Gucci Cruise Display exclusive to Milan's Antonia Boutique. ## What the Display Exoticism trend means for industry ### For Food and Beverage Cross-culturalism and flavor fusion is becoming more common in the food and beverage industry, leading to an increase in consumer curiosity for other cultures. ### For Retail Exoticism in merchandising and the popularity of pop-up events provides retail businesses an avenue to offer unique shopping experiences to consumers. ### For Fashion Bespoke retail spaces like the Gucci Cruise Display are helping brands to create a strong identity and exclusivity for their products. ## Trend signals for Display Exoticism Trend score 4.2 out of 10, from popularity 58%, activity 62%, freshness 8%. - Popularity: 58% - Activity: 62% - Freshness: 8% ## Examples of the Display Exoticism trend 6 featured examples from Aug 15, 2015 to Mar 10, 2016. - [Botanical Oasis Gin Experiences](https://www.trendhunter.com/trends/hendricks-gin): Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year (Category: Marketing) Implication: Hotels, bars, and restaurants can create unique experiences through botanical pop-up bars. - [Rainforest Beer Merchandising](https://www.trendhunter.com/trends/agave-beer): This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed (Category: Lifestyle) Implication: Innovating in-store merchandising strategies to enhance brand visibility and drive sales for beverage products. - [Global Online Pop-Up Shops](https://www.trendhunter.com/trends/shop-real-time): The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping (Category: Business) Implication: The e-commerce industry can leverage online pop-up shops to create innovative ways of selling products and engage customers with limited-time offers. - [Tiki-Themed Pop-Ups](https://www.trendhunter.com/trends/the-coconut-club): 'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant (Category: Art & Design) Implication: The tiki-themed pop-up trend offers opportunities for restaurants and bars to create immersive experiences around food and drink. - [Fruit Currency Bars](https://www.trendhunter.com/trends/pop-up-bars): The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment (Category: Lifestyle) Implication: Beverage brands can explore the trend of pop-up bars to offer unique experiences and showcase their products, as well as leverage alternative payment methods to create engaging pr… - [Bespoke Floral Retail Spaces](https://www.trendhunter.com/trends/gucci-cruise): This Gucci Cruise Display is Exclusive to Milan's Antonia Boutique (Category: Business) Implication: The collaboration between Gucci and Antonia showcases opportunities for luxury fashion brands to partner with select boutiques to create exclusive retail experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)